Director of Growth - Ecommerce

Filtration Group - Orlando, FL

Full-time - Senior

Orlando, FL

Management of Companies and Enterprises

About the position

The Director of Growth at Con-Air Industries will be responsible for driving revenue growth through innovative marketing strategies. This role requires a dynamic leader with expertise in conversion optimization, media buying, and user experience to develop and execute comprehensive growth strategies across multiple channels. The ideal candidate will have a proven track record in driving significant revenue growth and will oversee various marketing initiatives to enhance brand visibility and customer engagement.

Responsibilities

• Develop and execute strategies to optimize and operate revenue channels to achieve target revenue growth
• Create a conversion rate optimization (CRO) process to facilitate rapid testing and identify revenue-driving wins
• Manage a multi-million dollar acquisition budget to ensure positive ROI for the direct-to-consumer (DTC) channel
• Develop an acquisition media plan across paid and performance marketing channels
• Manage DTC channel P&L to ensure achievement of revenue KPIs
• Oversee the UX team to ensure a seamless and engaging user experience across all platforms
• Manage website operations to ensure optimal performance and user satisfaction
• Develop and optimize comprehensive sales funnels to drive customer acquisition and retention
• Lead affiliate marketing efforts to expand the company's reach and revenue streams
• Oversee CRM strategies to nurture and grow customer relationships
• Develop and implement social media strategies to enhance brand visibility and engagement
• Create and manage retention marketing campaigns to improve customer loyalty and lifetime value
• Design and execute email marketing campaigns to drive engagement and sales
• Implement re-targeting strategies to convert potential customers
• Map and optimize the customer decision journey to enhance conversion rates
• Utilize customer segmentation techniques to target and engage specific customer groups
• Lead and manage cross-functional projects to achieve marketing goals
• Identify and develop strategic partnerships to drive growth and expansion

Requirements

• Proven experience in a growth marketing role with a strong track record of driving revenue growth
• Expertise in conversion optimization, media buying, UX, and site operations
• Strong understanding of funnel creation, affiliate marketing, CRM, social media, and retention marketing
• Proficiency in email marketing, re-targeting, customer decision journey (CDJ), customer segmentation, and audience building
• Experience in influencer marketing, project management, team development, pricing, and MARTECH
• Excellent project management and leadership skills
• Strong analytical and problem-solving abilities
• Proficient in analyzing website data and insights using tools like Google Analytics 4, HotJar/Smartlook, VWO, and various ad platforms

Nice-to-haves

• Experience with YOTPO
• Experience with KLAVIYO
• Familiarity with Google Ads
• Familiarity with Meta Ads
• Experience with Shopify

Benefits

• Competitive salary
• Health insurance
• Retirement savings plan
• Paid time off
• Professional development opportunities