Director of eCommerce & Digital (North America), Adventure Sports

About the position

Revelyst is a collective of makers who design and manufacture performance gear and precision technologies. Our category-defining brands leverage meticulous craftsmanship and cross-collaboration to pursue innovation and redefine what is humanly possible in the outdoors. We're seeking a visionary leader to spearhead the digital transformation of our iconic Adventure Sports brands (Fox Racing, Bell Helmets, Giro, CamelBak, QuietKat, Blackburn, and more) across North America. This exciting role goes beyond traditional ecommerce. You'll own the entire digital experience, crafting a seamless customer journey from brand discovery to purchase and fostering lasting loyalty. As the Director of Ecommerce & Digital (North America), you'll take the reins of our North American online presence, driving revenue growth, profitability, and customer satisfaction. Your responsibilities encompass the entire ecommerce ecosystem, including financial planning, merchandising, inventory management, paid media, customer retention, site experience, and insightful analytics. You'll lead a high-performing team across functions like site merchandising, digital marketing, content creation, and performance marketing. Through strong partnerships across the organization (Marketing, Creative, IT, Planning, Finance, Sales, and Product), you'll translate the vision of our Adventure Sports portfolio into a best-in-class, engaging, and consumer-centric digital experience.

Responsibilities

• Develop and execute a comprehensive omnichannel strategy aligned with overall business goals and brand objectives for North America.
• Own the digital footprint for our Adventure Sports portfolio, driving brand awareness, engagement, and sales across all North American digital touchpoints.
• Lead and manage a high-performance team of ecommerce, digital marketing, content, merchandising, and analyst specialists.
• Forge strong partnerships with cross-functional teams to ensure digital strategies align with individual brand objectives.
• Drive brand-specific ecommerce growth and elevate the customer experience across all North American digital touchpoints.
• Craft, develop, and implement a data-driven eCommerce strategy to maximize revenue growth, profitability, and customer satisfaction.
• Oversee all aspects of North American eCommerce operations, including merchandising, inventory management, paid media, customer retention, site optimization, and insightful analytics.
• Champion a best-in-class customer experience across the digital landscape, focusing on user experience (UX) design, engaging content creation, and personalized customer journeys.
• Utilize data analytics in driving informed decision-making, optimizing the digital experience, and achieving business objectives.
• Develop and implement a robust data analytics framework with KPIs, website traffic tracking, and data integration from various sources.
• Utilize advanced analytics tools to conduct customer segmentation, analyze customer lifetime value (CLTV), and optimize marketing spend.
• Identify emerging trends and customer insights through website traffic, paid media, and customer surveys.
• A/B test website elements and marketing campaigns to optimize conversion rates and the overall digital experience.
• Personalize the customer journey by analyzing customer data to tailor website content, product recommendations, and email marketing campaigns.
• Measure the impact of digital initiatives by tracking ROI and reporting on digital marketing and ecommerce campaigns.
• Oversee the optimization and enhancement of our digital platforms, including websites, mobile applications, and ecommerce platforms.
• Develop and execute data-driven digital marketing strategies to drive qualified traffic and conversions.
• Establish and monitor key performance indicators (KPIs) to track ecommerce success.
• Lead high-impact customer retention initiatives.
• Analyze website traffic, user behavior, and market trends to identify areas for improvement.
• Partner with Finance and Sales to develop strategic digital marketing budgets.
• Collaborate with Planning teams to forecast inventory needs and maintain optimal inventory levels.
• Deliver actionable reporting that demonstrates the ROI of all digital investments.
• Lead and manage a high-performing team of ecommerce specialists, providing guidance and mentorship.
• Develop and implement talent management strategies for the team.
• Foster a culture of innovation, collaboration, and accountability within the ecommerce team.
• Develop and maintain strong relationships with key ecommerce technology partners.
• Oversee the negotiation, implementation, and management of vendor contracts and services.

Requirements

• Minimum 10+ years of experience in ecommerce management, with a proven track record of success in driving online sales and profitability.
• Extensive experience (8+ years) working in a large, complex ecommerce environment.
• At least 5 years of progressive responsibility in merchandising/buying with a track record of conversion/sales success.
• Minimum 5 years of experience leading and developing successful ecommerce and digital marketing strategies.
• Proven experience in managing and optimizing budgets for ecommerce operations.
• Experience working with a variety of ecommerce platforms and technologies (Salesforce a plus).
• Strong analytical and data-driven decision-making skills.
• In-depth knowledge of digital marketing best practices, including SEO, SEM, PPC, and social media marketing.
• Ability to develop and execute omnichannel ecommerce strategies across multiple brands.
• Excellent communication skills (written and oral) and strong interpersonal skills.
• Strong understanding of customer behavior and experience best practices.

Benefits

• Medical and dental insurance
• Vision insurance
• Disability and life insurance
• 401K
• PTO
• Tuition reimbursement
• Gear discounts