About the position
The Director, Communications and Global Content Marketing will develop and implement a comprehensive, integrated communications plan to support the LexisNexis North America & UK (LNNAUK) business unit. This role requires strong strategic thinking and planning, messaging, marketing, and reputation management skills with experience working closely with C-level executives to shape and drive an innovative communications agenda. This communications professional will be responsible for executive communications, speeches, product and technology thought leadership in public relations, crisis/change management communications, and employee communications. This role also oversees the strategic development and execution of content marketing focused on AI and technology leadership, product superiority, and customer outcomes in support of company business objectives. Reporting to the VP, Communications and Global PR for LexisNexis Legal & Professional, this individual will join a global communications team and develop a dynamic, proactive, and forward-leaning business, technology, and product narrative that enhances the company's reputation as a legal AI innovation leader. This individual will have a dotted-line reporting relationship with the CEO of LexisNexis North America & UK & Ireland, be an extended member of the LNNAUK senior leadership team, and support all aspects of corporate communications for this team. Critical to the role will be the ability to provide strong Communications leadership to stakeholders; create, develop and execute communications programs independently; develop a global content marketing strategy that optimizes AI thought leadership and resonates with customers; and create content for various channels effectively leveraging the concept of extreme reuse. The successful candidate will thrive in our fast-paced environment with the ability to work seamlessly across stakeholder groups in North America, UK, and globally. Candidate must partner closely with stakeholders to understand advanced technology, product and service offerings as well as customer needs to keep focus on a superior customer experience. This candidate will have experience working with traditional mediums and digital and social formats. S/he will have a passion for AI, excellence in delivering results, and a proven track record of driving forward-thinking narratives.
Responsibilities
- Develop strategic public relations programs and execute corresponding media and content campaigns and initiatives.
- Develop and maintain strategic content marketing calendar that champions customers and tells the story of the company's AI innovation, technology thought leadership, and product superiority.
- Develop, edit, and contribute to content creation including bylines, blog posts, video content/scripts, and other thought leadership-oriented materials, leveraging extreme reuse.
- Craft and disseminate press releases, holding statements, media responses & FAQs, media pitches, social media content and executive speeches/talking points.
- Drive conference, trade show, award press materials and interviews.
- Conduct daily media monitoring/analysis of media coverage and industry trends.
- Contribute to development and regular maintenance of company messaging.
- Manage media relationships and support pre- and post-interview processes.
- Coordinate internal spokespeople to implement related initiatives and campaigns.
- Align public relations initiatives with Technology/Product/Segment Marketing to ensure that thought leadership messages are promoted through public relations initiatives as appropriate.
- Collaborate on crisis preparedness materials and work with all stakeholders in the event of a crisis to contain quickly and reduce negative impact, including holding statements, FAQs and web/social content.
- Contribute content to annual report and other global communications.
- Coordinate/manage PR agency.
- Proactively identify and secure editorial opportunities that may result in feature coverage or other forms of recognition.
- Leads planning, development, and implementation of internal communications strategy for LNNAUK.
- Works closely with LNNAUK & Ireland CEO and senior level executives to develop town halls, speeches, various executive communications and messaging based on business goals and overall company strategy.
- Collaborates with business unit, functional and global Communications leaders to build alignment and consistency across the organization.
- Write/edit copy, proofread and revise communications.
- Develops core messaging and all written, video, digital and social communications assets in support of overall communications approach.
- Builds sustained presence for LNNA business unit on LexisNexis global intranet site.
- Use best practices/tools/appropriate branding to develop and deploy regular internal employee updates.
- Provides communications and event support for the Dayton Site and Dayton Site Leader, as needed.
Requirements
- At least 10 years of experience in B2B communications; combined corporate and PR agency experience preferred.
- Bachelors degree in Public Relations, Journalism, English, Communications, or Marketing.
- Can quickly grasp advanced technology and AI and translate it in a way that resonates with audiences.
- Passion for and experience with AI technologies, and how they can improve outcomes.
- Knowledge and practical application of traditional and digital/web tactics and techniques.
- Professional experience with social media including Facebook, LinkedIn and X.
- Confident communicator and presenter.
- Outstanding written and presentation skills, including presentation development, editing and proof reading.
- Full understanding of media needs and media relationships.
- Adept at content marketing and strategy.
- Calm under pressure.
- Ability to successfully manage multiple projects simultaneously against aggressive deadlines.
- Collaborative approach and experience building strong relationships with diverse stakeholders.
- Proven track record of envisioning, planning, executing and measuring strategic communications and content marketing programs.
- Prior experience participating in enterprise transformation initiatives a plus.
Benefits
- Comprehensive, multi-carrier program for medical, dental and vision benefits.
- 401(k) with match and an Employee Share Purchase Plan.
- Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs.
- Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity.
- Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits.
- Health Savings, Health Care, Dependent Care and Commuter Spending Accounts.
- Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice.
