IEEE - Piscataway, NJ
posted 13 days ago
About the position
The Director of Membership Marketing & Operations provides strategic direction, as well as day-to-day oversight and management of all membership development, marketing, and associated operations efforts. The Director is responsible for developing strategic and tactical plans that will invest in benefits, products, and services that provide exceptional member value, and result in sustained, measurable member and dues revenue growth. This individual is responsible for overseeing all membership marketing, including targeting & segmentation, new member recruitment, high-value engagement opportunities, and benefits to the IEEE Membership that will drive improvements in new member acquisition, engagement, member satisfaction, and retention. The Director will also be responsible for strategy, direction, and oversight of the Membership Year processes and programs, including the annual renewal effort, acknowledgment packages, vendor oversight, and other major operations efforts.
Responsibilities
- Develop and oversee implementation of a comprehensive and data-driven marketing and membership growth strategy and tactical plan.
- Develop and communicate a digital strategy and roadmap aligned with business objectives.
- Identify and analyze industry trends, market sizes, and conditions, as well as primary and secondary research/feedback to develop and improve targeting and segmentation.
- Lead the development and oversee team execution and delivery of marketing campaigns and programs that will increase member recruitment, improve engagement and retention, and drive $32M or more in dues revenue.
- Collaborate closely with internal service departments (MSD, BDRS, IT, Legal) and other IEEE OU's to innovate, develop, and effectively market programs and benefits to members and prospects.
- Ensure that Region and Section membership volunteers are effectively trained and supported with the tools, materials, and recognition they need to drive grassroots efforts and contribute to MD goals.
- Continuously evaluate and improve member satisfaction by conducting surveys, analyzing data and feedback, and implementing changes as needed.
- Oversee and manage the Membership Year processes and programs, including the Annual Renewal, Acknowledgement Packages, Student and Life elevations, and the Annual Service Deactivation.
- Develop and implement policies and procedures to ensure compliance with organizational governance and best practices.
- Ensure that all departmental activities comply with legal and regulatory requirements.
- Provide oversight and direction for the day-to-day operations of both the Membership Development & the Operations / Membership Year departments.
- Monitor and report on key performance indicators and metrics to measure the effectiveness of departmental activities.
- Develop and oversee the budget for Membership Development & the Operations/Membership Year departments.
- Analyze and report on the financial performance of the department.
- Develop and implement financial management strategies that align with overall organizational goals.
- Oversee affiliated volunteer committees including MRRC and MBPAC.
- Define and communicate measurable goals, objectives, and direction to department staff.
- Lead a team of 5 professionals, as well as outside vendors to effectively and efficiently achieve departmental and MGA goals.
- Manage goal-setting, status, reporting, coaching, and performance evaluation of staff team members.
- Explore and recommend staff development programs and activities.
- Operate in a matrix management structure, coordinating activities of cross-functional project staff teams.
Requirements
- Bachelor's degree or equivalent experience in marketing, business, or a related field.
- 10-15 years membership or subscription marketing experience.
- 4-7 years membership operations experience.
- 4-7 years progressive leadership roles managing staff teams.
- Strong leadership and management skills.
- Experience in budgeting and financial management.
- Deep experience in direct marketing and communications.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Experience with CRM systems, marketing automation tools, and data analytics.
- Strong project management skills.
- Knowledge of industry best practices and standards in program management.
- Strong technical and computer skills.
Nice-to-haves
- Master's or other advanced degree.
- Experience in the non-profit or association industry.
Benefits
- Travel 5% of the time (domestic and international).
