Director, Marketing & Engagement

$55,000 - $62,000/Yr

United Way Of The Bluegrass - Lexington, KY

Full-time - Senior

Remote - Lexington, KY

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Director of Marketing and Engagement at United Way of the Bluegrass plays a crucial role in shaping the marketing, communications, and engagement strategies for the organization across a 10-county service region. This position is responsible for planning and executing strategic marketing and communications activities that align with the mission of creating better lives for community members. The Director will lead content and digital marketing efforts, oversee external communications, and manage community engagement initiatives, all while collaborating closely with various departments and stakeholders.

Responsibilities

• Develop and execute the organization's overall marketing, engagement, and communication strategy.
• Champion the UWBG brand and serve as brand manager and ambassador for all UWBG products and services.
• Oversee all content marketing, communications plans, special events, volunteer activities, advertising/promotions, and media relations.
• Responsible for the development of marketing assets including email marketing, video production, and promotional items.
• Create tracking and prepare marketing reports to brief stakeholders on key performance indicators (KPIs).
• Partner with internal teams to direct high-level marketing and promotional plans and strategies.
• Ensure all communications and design align with brand identity and messaging.
• Organize press opportunities/events and prepare media responses.
• Develop robust plans and execute special fundraising events.

Requirements

• Bachelor's degree in Marketing, Communications, or Public Relations preferred, or equivalent work experience.
• 5-7 years of relevant marketing and communications experience, with supervisory experience preferred.
• Strong written and verbal communication skills.
• Experience planning and executing special events and managing vendor contracts.
• Ability to work independently and proactively on critical projects.

Nice-to-haves

• Experience in mission-driven marketing communications.
• Nonprofit experience preferred.
• Skills with online ticketing programs and survey tools.
• Experience with mobile giving platforms and text-to-give programs.
• Webpage editing and HTML skills for website story editing and posting.

Benefits

• Disability insurance
• Health insurance
• Dental insurance
• Paid time off
• Parental leave
• 401(k) with 6% match
• Vision insurance