AngioDynamics - Latham, NY

posted 6 days ago

Full-time - Senior
Remote - Latham, NY
Merchant Wholesalers, Durable Goods

About the position

The Global Marketing Director for the Interventional Devices business will establish strategic marketing plans for assigned product centers for the purpose of achieving corporate objectives for products and services. This position will also be responsible for managing the development and directing the execution of comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of the organization. The Global Marketing Director will lead a marketing team and partner with the US and International Sales and Marketing teams to establish and execute the right marketing strategy for the global Interventional Devices business.

Responsibilities

  • Bring new products to market by analyzing proposed product development programs, preparing return-on-investment analyses, establishing time schedules with engineering and manufacturing and managing contract negotiations.
  • Recommend the nature and scope of present product lines by appraising new product ideas and/or product or packaging changes.
  • Work with sales management to formulate product sales and marketing strategies.
  • Determine product pricing by utilizing market research data, reviewing production and sales costs, anticipating volume, and costing special and customized orders.
  • Develop key global marketing strategies for new and existing products, in partnership with international sales and marketing teams.
  • Identify customer opportunities/threats and customer targets through competitive analysis, positioning, and marketing strategy assessments.
  • Develop and communicate worldwide marketing strategies and corresponding tactics to ensure effective product placement and alignment relative to market opportunity.
  • Work with the broader brand team to communicate strategic plans and results to senior management.
  • Responsible for managing a direct team of Product Managers, and ensuring they are establishing the right priorities for their teams and/or themselves in order to drive the right culture to attract, retain, engage and develop the right talent to grow the business.
  • Analyze product performance and inventory management of marketed products and adjust inventory levels and production schedules accordingly.
  • Support forecasting and pricing of marketed products.
  • Identify potential markets and indications as part of lifecycle management and global product development.
  • Process all promotional materials for the product from concept, through the promotional review process to development and inventory control.
  • Monitor and manage budgets for marketing projects with an awareness of financial impact of decisions.
  • Evaluate the effectiveness of programs in order to improve future programs. Monitor field promotion implementation through marketing research and interaction with field sales, key partners and healthcare professionals.
  • Build and maintain relationships with key strategic selling partners; present and implement co-promotional programs and opportunities.
  • Analyze competitive promotional activity and implement appropriate actions.
  • Create new promotional strategies. Devise and implement comprehensive tactical initiatives to support marketing plans. Ensure the quality, timeliness, and cost-efficient delivery of programs.
  • Communicate regularly with field sales to ensure smooth program/project transition amongst regional sales managers, area sales managers, and the physician marketplace.
  • Utilize medical education, scientific literature and other appropriate tools to help educate the physician community.
  • Liaise with the sales force. Call on customers with sales, solicit input from sales and sales management, review call reports for opportunities and provide sales force with appropriate direction on the execution of marketing programs.
  • Liaise with strategic partners; present and implement co-promotional programs and opportunities.

Requirements

  • Bachelor's Level of Degree in the marketing field of study or related field
  • 10 years of demonstrated experience in marketing and/or sales
  • Leadership experience in the medical device or related industry

Nice-to-haves

  • MBA
  • Working knowledge of Global Markets preferred
  • New product development experience preferred
  • Experience in medical device marketing preferred
  • Affinity for scientific information, as well as working knowledge of medical terminology preferred
  • Knowledge of clinical development process
  • Ability to develop consistent, well-supported, competitive strategies
  • Proven strategic and analytical abilities
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