Director, Digital Strategy, North America

Universal Music • Beverly Hills, CA

3d • Onsite

About The Position

Virgin Music Group is seeking a Director, Digital Strategy, North America for their Beverly Hills, CA office. This role will lead digital marketing, social media content, and fan community management initiatives for a roster of priority artists in North America and manage a team of digital strategists. The Director is responsible for leading VMG’s North American Digital Strategy team, constructing comprehensive multi-faceted digital marketing campaigns including social media and content strategy, managing budgets for paid digital initiatives and creator partnerships.

Requirements

• Proficiency in Adobe Creative Cloud program suite (with focus on After Effects, Photoshop, Premiere Pro, Illustrator, InDesign) is required.
• Proficiency in Microsoft Office (Word, Excel, Powerpoint, etc) and/or Apple iWork (Numbers, Keynote, Pages, etc) program suites is required.
• Proficiency in social media AR and Effect template creations (TikTok Effect House, CapCut, Spark AR, Snap Lens Studio, etc) is required.
• Experience with audience and social media music analysis platforms: Chartmetric, Co:brand, MelodyIQ, Trendpop, YouTube Studio, Meta Business Suite, etc. is required.
• Interest in gaming, metaverse and innovation spaces.
• Passion for social media and short form video marketing.
• Must thrive in a team environment but be able to take initiative and work independently.
• Strong analytical skills with ability to create case-studies and campaign reporting decks.
• Candidate must be extremely organized and detail motivated and possess a high degree of confidentiality.
• Degree in relevant field, and/or equivalent career experience.
• Music industry or artist relation experience is required.

Responsibilities

• Strategize the digital narrative, short form video and content aspects of digital marketing campaigns for a roster of priority artists spanning various genres.
• Strategize creator and influencer campaign initiatives in support of artist releases, including working with agencies and developing 1:1 relationships with key content creators and channels.
• Manage cross-platform social media content calendars and digital fan engagement experiences.
• Build and manage an artist’s owned audience by increasing data capture via CRM strategy, including Pre-Save, SMS, superfan and newsletter marketing.
• Contribute to and work with VMG’s paid media department on digital advertising spends, budgets and viral strategy.
• Manage multiple campaigns in a fast-paced, entrepreneurial environment.
• Liaise with 3rd party vendors in the content creation, fan building and social community management marketplace.
• Maintain professional relationships with artists, label and management partners.
• Troubleshoot administrative and support queries across social media platforms.
• Utilize insights from a variety of analytics platforms to assess campaign performance, amplification opportunities and measure success.
• Author campaign decks and documents for presentation to internal Virgin Music Group teams, label and artist partners, digital marketing partners and DSPs.
• Manage a team of North America based digital strategists and establish measurable goals, conversion KPIs and reporting structures.
• Lead collaboration with internal departments (marketing, production, insights, promotion, commercial and program enterprises) to execute effective interactive strategies.
• Monitor the wider social media and digital landscape for relevant trends, content opportunities and initiatives to best serve current campaigns.
• Interface with global VMG Digital Strategy team members to create collaborative international digital marketing campaigns.
• Mentor and advise junior team members with constructive campaign feedback.

Benefits

• Comprehensive medical, dental, and vision coverage
• 100% coverage for out-patient in-network mental health services
• Fertility coverage for eligible medical plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• Student Loan Repayment Assistance
• Tuition Reimbursement
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

What This Job Offers

• Job Type: Full-time
• Career Level: Director