About the position
The Director, Digital Solutions is responsible for setting the strategy and driving the successful execution of UVA Health's overall digital engagement solutions and initiatives as a key leader on the Digital Solutions and Engagement Strategy team. Specifically, this role oversees and manages UVA Health web strategy (UVA Health, UVA School of Medicine, blogs) and related marketing technology & analytics/ in support of the mission and goals of UVA Health. This role requires a senior leader who can translate business goals into initiatives and tactics that achieve defined metrics. The Director must also work in a hands-on capacity to develop team skills, manage effective teams, implement systems and troubleshoot issues. The Director role reports into the Associate Chief/Digital Solutions and Engagement Strategy and works closely with the Director, Digital Content Strategy and other Marketing leaders.
Responsibilities
- Develop, enhance and manage uvahealth.com and the UVA School of Medicine sites and their related CMS, analytics tools and web services, working with key leaders across UVA Health and the School of Medicine.
- In partnership with the Director, Content Strategy, develop and implement a robust content, design and dynamic data integration approach that supports seamless user experiences.
- Responsible for the Digital Solutions team, a disciplinary team comprised of front-end development, UX design, technical product ownership and project management.
- Manage, lead, and hire (as needed) the Digital Solutions team members, set team priorities and goals. Manages the workflow across the team and aligns the priorities and projects to the department and health system goals.
- Ensure successful coordination with marketing, content, social, CRM, and analytics teams and outside agencies on all web and marketing campaign needs, as well as the application of audience journey mapping through personalization.
- In partnership with the Head of Creative and other Marketing Leadership, responsible for the development and management of the Digital Design System library that reflects the UVA Health brand while adhering to ADA, technical and user experience best practices.
- Manage external vendors and agencies responsible for all web-related solutions including but not limited to web analytics, secure site hosting, content management systems, directories, listings, EMR integrations and partnership with other HIT-hosted services.
- Use proven understanding of UX, IA, graphic, video, and other technology skills to support and maintain dynamic content for all sites and audiences.
- In partnership with the marketing and content teams, develop, enhance and manage campaign pages and analytics/tracking technologies.
- Partner with key leaders in the department to design a holistic digital analytics strategy; monitoring key performance indicators and measuring the effectiveness of all web/digital efforts.
- Collaborates with leaders to develop dashboards and key reports for better management of large initiatives and resource forecasting.
- Maintains the digital/web budget and related accounting.
- Recruits, manages and professionally develops a high-performing team of digital marketers.
- Maintains knowledge of new technologies and recommends and/or plans for enhancements to the systems; continuously seeks out new technologies and applications that help UVA Health achieve its goals.
- In addition to the above job responsibilities, other duties may be assigned.
Requirements
- Bachelor's degree.
- 10 years of experience in the digital space.
- 5 years of management experience.
- Healthcare experience preferred.
- PMP preferred.
