Director, Creative Director

WP Engine•Austin, TX

2d•$164,000 - $246,000

About The Position

We engage the most inspired minds to do their best work wherever they work best—powering the freedom to create worldwide. WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for WordPress, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more. WP Engine’s innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily. Learn more at wpengine.com. As a Creative Director in the B2B Technology space, you are an operational and performance-driven leader responsible for the visual evolution of our brand across all channels. Your primary mission is to transform creative output into a high-velocity engine that accelerates integrated campaigns for the transactional SMB segment, driving demand generation and conversion. Distinguishing this role, you will focus on performance marketing creative through a scalable, 'AI-first' workflow that minimizes time-to-market for campaigns. You will bridge the gap between big-idea storytelling and data-driven execution, leading a multidisciplinary team of designers, copywriters, and videographers.

Requirements

10+ years of creative experience, with at least 5 years in a B2B technology or SaaS environment.
Understanding of the buyer journey and how to communicate complex value propositions.
Proven track record of building "Design Ops" or "Creative Ops" functions.
Ability to interpret media reports and performance dashboards.
Comfortable discussing performance marketing.
Mastery of the Adobe Creative Cloud and Figma.
Familiarity with Project Management tool, Asana, is essential.
A forward-thinking approach to Generative AI tools (Midjourney, Jasper, ChatGPT) to speed up brainstorming, mood-boarding, and versioning.

Responsibilities

Design and implement a scalable end-to-end creative workflow (from brief to delivery) that minimizes bottlenecks and maximizes asset throughput.
Build and manage an "AI-first" creative stack to exponentially increase production speed. This includes using generative AI for rapid storyboarding, localized copy variations, and automated extensions to keep the creative engine running.
Establish clear, tiered approval gates that empower creatives to move fast while ensuring stakeholder approval.
Partner with the Paid Media teams to analyze creative performance data.
Oversee the implementation of templated systems (e.g., Figma, Adobe CC, or Digital Asset Management platforms) to enable channel teams.
Set the North Star for the brand’s visual and verbal identity, ensuring it resonates with technical B2B buyers and C-suite stakeholders alike.
Lead the conceptual development of integrated campaigns, ensuring channel consistency from high-level brand awareness down to low-funnel ads.
Act as the primary creative partner for leadership and Marketing, translating complex ideas into simplified, compelling market narratives.
Manage and grow a core team of copywriters, designers, and videographers.
Build and manage a "bench" of specialized contractors and agencies.
Dynamically manage the creative budget and roadmap, balancing internal bandwidth with external spend to meet fluctuating demand.

Benefits

Company Stock Options
Great Health Benefits (Medical, Dental, Vision, Life Insurance) and HSA Company contribution
Fertility Benefits (IVF/Fertility drug coverage)
Paid Family and Caregiver’s Leave
401(k) with a 4% match
Disability Insurance
Generous Vacation Time
4 Company Wellness Days a year
1 floating holiday
One-time $500 payment to set up your home office
Free subscription to Calm
Employee Assistance Program
Pet Insurance options available
On-going education through LinkedIn Learning, Workday Learning, and our Career Growth Portal