Director, Client Architects

Horizon Media•New York, NY

3d•Hybrid

About The Position

Horizon Media, a leading marketing and advertising firm, is seeking a Director, Data Solutions to join their Business Solutions team. This role focuses on omni-audience development and coordination for campaign implementation and measurement, leveraging Horizon's proprietary Connected Marketing Platform, blu. The Director will partner directly with Data Scientists and be embedded within a specific pod of accounts, reporting to a VP, Data Solutions. The position also involves contributing to content and use cases for new business development. Horizon Media is known for its innovative approach, strong client relationships, and a culture that values diversity and employee growth, consistently earning recognition on 'Best Places to Work' lists.

Requirements

7+ years’ experience with data and tech, including using DMPs/CDPs and Addressable TV.
Understanding of programmatic advertising.
Proven experience in audience development in an agency, adtech, or consulting environment.
Hands-on experience using multiple data sources for activation.
Experience making strategic recommendations to clients based on insights gathered from 1P and 3P data.
Analytical, inquisitive, collaborative, and confident with internal stakeholders and clients.

Responsibilities

Understand the blu. platform, including data sources, dictionaries, taxonomy, refresh cadence, and access methods (UI, Snowflake, APIs), and generate client use cases.
Explore and define seed audiences for audience strategy against business objectives using blu. and/or client 1P data.
Direct Data Scientists on queries for insight development and custom audiences.
Define correct models and dictate individual model inputs and business rules for queries.
Review audience similarities and differences, uncover insights leading to high-value audiences, and prioritize audiences against KPIs.
Identify use cases for attitudinal data or custom survey work.
Provide input to the Analytics team on KPI construction.
Size seed audiences, look-alikes, and determine audience availability by partner in blu.
Build screen and partner allocation based on communication goals, objectives, and audience deliveries.
Develop audience architecture by product, KPI, messages, and landing pages.
Coordinate with client CRM teams or other buying teams on audiences and messages.
Work with platform activation teams to recommend 2nd party and platform data based on client objectives.
Finalize audience architecture, availabilities, and budgets.
Define frequency goals with Digital and Traditional Activation teams.
Collaborate with activation teams on the mix between video, display, and other vehicles.
Distribute to media partners and internal HMI buy platforms, setting up new partners for distribution and return path data.
Work directly with Traders and Traditional Activation teams on campaign implementation and troubleshooting.
Partner with VP and Data Scientist to identify new audience optimizations based on campaign performance data.
Collaborate with client CRM/Email teams on audience development and optimization.
Partner with analytics on reporting insights.