Director, Brand Strategy

Paramount Pictures - Miami, FL

Full-time - Mid Level

Miami, FL

Broadcasting and Content Providers

About the position

CBS Miami/CW Miami 33 is seeking a creative leader to drive media marketing and management forward. This role involves developing and executing a multi-platform marketing and community engagement strategy, ensuring brand consistency, and leading a team of marketers and designers to enhance the CBS Miami brand presence.

Responsibilities

• Coordinate and lead CBS Miami's brand, marketing, graphics, promotional, and community collaboration efforts across all platforms.
• Serve as the liaison with CBS Group Marketing Team to support brand growth and execute group marketing strategies.
• Build and manage a team of high-performing marketers, designers, and producers.
• Uphold brand standards and guidelines across all news-related visuals, graphics, and promotional materials.
• Work closely with Ad Agency partners to deploy campaigns for breaking news and planned events.
• Apply critical metrics to monitor the overall health of the brand, both internally and externally.
• Communicate and present concepts in a clear and engaging way.
• Support brand through content, culture, and community.
• Maintain attention to detail, tone, and style in all communications.
• Lead the direction, production, and scheduling of all marketing messages, scripts, spots, campaigns, and tent pole events.
• Demonstrate proven leadership capabilities in recruiting, retaining, and teaching staff.
• Collaborate with the News Director and News Team to ensure alignment with the overall brand strategy.
• Partner with the research department to understand viewer insights and translate them into creative strategies.

Requirements

• Excellent interpersonal skills to collaborate with cross-functional teams and leadership.
• Creative experience with graphics systems, editing, production systems, and software.
• Preferred Bachelor's degree in Mass Media, Communications, Marketing, or Advertising.
• Preferred 3-5 years experience in management, promotion, and production.