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About the position
The Brand Director – Strategy, Mascot, & Education role at LA28 will lead and support a range of critical Brand & Fan Engagement programs including the Olympic & Paralympic Mascots, Education, and help shepherd the overall LA28 Brand Mission, Vision, and Narrative across the organization and our wide range of partners and stakeholders. This position is not a creative or design role but focuses on vendor oversight and program management. The role requires overseeing the entire creative process from design through execution, managing a budget, and representing the brand while balancing internal and external client needs.
Responsibilities
- Oversee Mascot design and asset production including artist relations and vendor management.
- Lead and build teams to successfully deliver both the creative and operational sides of a holistic Mascot program.
- Own the creative development of all Mascot-related creative assets/content.
- Develop the Mascot operations approach including venue appearances, casting, staffing, and organizational needs.
- Partner closely with the Consumer Products/Licensing team to launch the Mascot and support the design and development of revenue-driving Mascot products.
- Work cross-functionally to identify and meet internal and external Mascot needs.
- Act as an organization-wide advocate and resource for LA28’s brand mission, vision, and narrative.
- Partner with Sales team in supporting pitches and efforts to bring in new Commercial Partners.
- Vendor oversight and campaign and communications oversight for LA28’s Educational program and platform.
- Design and execution oversight for toolkits and other materials.
Requirements
- 10+ years in brand strategy & management including production experience and cross-functional team leadership.
- Creative/production agency and/or internal brand leadership experience strongly preferred.
- Must be comfortable owning and managing a budget.
- Must be comfortable managing a range of stakeholders and vendors from high profile to local organizations/providers.
- Must be comfortable building and leading an operational team.
- Fast-learner and flexible in ever-changing environments.
- Collaborative and open to compromise to get things done collectively.
Benefits
- Annual base salary range of $150,000.00 - $170,000.00.
- Commitment to diversity and inclusion in hiring practices.
