About the position
The Director, Brand Strategy & Consumer Engagement will be responsible for overseeing the brand strategy, planning, development, execution, and coordination of marketing campaigns and activities to build and sustain NBC Entertainment show brands throughout their multi-platform lifecycle. This role will lead the development and launch of innovative consumer campaigns across a diverse range of NBC Entertainment priority programming, spanning premium scripted and alternative series. This role is a key member of the Brand Marketing team, driving brand strategy, ideating concepts, and spearheading execution of all initiatives, including digital activations, press-generating stunts, strategic partnerships and promotions, consumer experiences, and network presence at tentpole events like San Diego Comic-Con and SXSW.
Responsibilities
- Lead development and execution of strategic, impactful promotional campaigns, in support of original programming and brand initiatives for NBC that drive consumer engagement and have social scale
- Be an authority on assigned shows/brands and serve as the central hub of information
- Know storylines, casting, key production information, scheduling, etc.
- Monitor performance/health of the show, research, ratings, press, insights, social commentary, digital platform viewing, and metrics.
- Share information and, as necessary, guide/adjust the plans based on the findings
- Liaison with Programming, studios, publicity, production companies, and other external entities that manage the show
- Act as Brand Lead on assigned series, leading a cross functional team to work collaboratively with various internal departments (media/production/legal/creative/publicity/social media) in overseeing strategy implementation and executing all aspects of the campaign, including partnering with production and creative teams on development and delivery of campaign assets
- Act as point of contact with external agencies and partners, leading communication and relationships and providing strategic/creative feedback while managing approvals
Requirements
- Bachelor’s Degree
- 7+ years marketing and/or advertising experience, preferably at an agency or television environment
- Willingness to travel and work weekends/overtime with short notice
- Must be willing to work in Los Angeles
Nice-to-haves
- Passion for television, entertainment and consumer marketing; this role requires a connection and/or understanding of cultural trends and consumer mindsets
- Strong attention to detail in an environment that requires extensive multi-tasking and multiple deadlines
- Ability to effectively manage, stimulate, and encourage professional growth among managerial staff
- Management of cross-functional relationships and collaboration in a creative, team-oriented environment
- Creative thinker that can both concept and help advance innovative and creative ideas
- Exceptional organizational skills with the ability to handle multiple projects concurrently.
- Can simultaneously be strategic, while getting your hands dirty, and can keep pace in a quickly moving and ever-changing environment
- Cross-functional leader who can engage, motivate, and collaborate with internal teams across every phase of a campaign
- Ability to think and write critically, as well as initiate creative solutions
- Ability to work autonomously and be proactive, driving projects forward independently
- Strong work ethic with a dedication to excellence
Benefits
- Medical, dental and vision insurance
- 401(k)
- Paid leave
- Tuition reimbursement
- A variety of other discounts and perks
