Dir, Sales

About the position

The position is responsible for planning, developing, and managing all sales and marketing activities necessary to successfully market products and services to customers. This includes establishing sales territories and goals, determining product lines, managing pricing, sales promotions, staff development, training, and conducting market research. The role requires effective management of assigned personnel and functioning as a team member within the department and across functions as required.

Responsibilities

• Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
• Develops and manages sales/marketing operating budgets.
• Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
• Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
• Establishes and maintains relationships with industry influencers and key strategic partners.
• Guides preparation of marketing activity reports and presents to executive management.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
• Directs sales forecasting activities and sets performance goals accordingly.
• Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.
• Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
• Represents company at trade association meetings to promote product.
• Meets with key clients, assisting sales representatives with maintaining relationships and negotiating and closing deals.
• Coordinates liaison between sales department and other sales related units.
• Analyzes and controls expenditures of division to conform to budgetary requirements.
• Assists other departments within organization to prepare manuals and technical publications.
• Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
• Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.
• Directs product research and development.

Requirements

• High School Diploma or Equivalent
• 4-6 years foodservice industry sales or related area with supervisory experience.

Nice-to-haves

• Bachelor's Degree
• 6-10 years foodservice industry sales with supervisory/management experience.
• Bilingual Spanish preferred.

Benefits

• Competitive pay and benefits, including Day 1 Health & Wellness Benefits
• Employee Stock Purchase Plan
• 401K Employer Matching
• Education Assistance
• Paid Time Off
• Growth opportunities
• Safe and inclusive working environment