Now Brewing - digital product manager senior , Marketing Technology #tobeapartner
About The Position
Digital Product teams at Starbucks Coffee Company drive our digital future and reinforce our leadership in the market. They are accountable for delivering business outcomes and representing Starbucks brand through technology and analytics products that delight customers, simplify work for baristas and support partners, and ensure reliability and scalability. These teams define the vision and strategy for our digital experiences, shape the product roadmap, and lead execution to bring that roadmap to life. As a digital product manager, senior joining the Digital Marketing & Communications portfolio team, you will be accountable for delivering marketing technology capabilities across our US and Canada Markets that deliver against our customer needs, business goals, and create efficient workflows for the end users of our marketing technology stack. This scope will include personalized marketing at scale inclusive of planning, content supply chain, channel delivery and measurement. Often you will be defining and launching new, complex features and experiences.
Requirements
- Minimum 5+ years progressive responsibility in Digital Product Management that includes highly visible, customer-facing digital marketing experiences and tools
- Minimum 3+ years leveraging Adobe Experience Cloud (AJO, RTCDP, CJA, AEM, Target) to support B2C marketing
- Experience managing multiple business stakeholders across a complex organization
- Strong communication skills, both written and verbal. Ability to effectively storytell to both technical and business cross-functional teams, gaining buy-in with peers and leaders across the enterprise.
- Ability to synthesize a mix of data, customer feedback, business KPIs and post-launch performance into a clear narrative for stakeholders and leadership
Nice To Haves
- Bachelor’s degree in business, marketing, computer science, or engineering
- Experience using agentic, generative or predictive AI tools in a B2C marketing context
- Experience with product management tools (e.g., JIRA, JPD, Confluence)
Responsibilities
- Create strategy to deliver key marketer, customer & business outcomes under guidance of Group Manager, Digital Product and in partnership with Martech Engineering and Product team
- Lead product discovery and requirements definition for roadmap items, including ideation, competitive research, opportunity assessment & business casing
- Contribute to development & execution of product roadmap while managing trade offs
- Work with cross-functional partners in marketing, digital product, technology and engineering to ensure successful development, launch and adoption of new capabilities
- Support training and change management for end users of our marketing technology stack
- Define and track KPIs to evaluate the success of deliveries and inform future priorities
Benefits
- medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits
- short-term and long-term disability
- paid parental leave
- family expansion reimbursement
- paid vacation from date of hire
- sick time (accrued at 1 hour for every 25 hours worked)
- eight paid holidays
- two personal days per year
- 401(k) retirement plan with employer match
- discounted company stock program (S.I.P.)
- Starbucks equity program (Bean Stock)
- incentivized emergency savings
- financial well-being tools
- 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan
- student loan management resources
- access to other educational opportunities
- backup care
- DACA reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Senior
