Digital Media Specialist II

HNTB Corporation•Cleveland, OH

1d•Hybrid

About The Position

HNTB is shaping how communities connect and thrive through strategic communication that builds trust and drives engagement. The Digital Media Specialist II leads the creation of engaging video and multimedia content that translates complex infrastructure and transportation projects into clear, compelling stories. This role works alongside and supports a team of graphics and communications professionals, develops digital strategies, and delivers timely, effective communications across external websites and social media platforms. The Digital Media Specialist II will also develop content in support of client deliverables, such as reports and strategic plans. The position reports to the Public Engagement and Communications Director supporting work products across the Ohio offices. As an employee-owner at HNTB, this role shapes meaningful engagement, builds trust, and supports programs that make a lasting difference in communities. At HNTB, you will perform career defining work and your impact will be felt in communities across the region and beyond.

Requirements

Associates’ degree in Marketing, Communications, English, Journalism or relevant field and 3 years of relevant experience, or In lieu of education, 5 years of relevant experience

Nice To Haves

Managing social media platforms and requirements (e.g. managing an organizational LinkedIn account, activate a social media campaign, develop a social ad buy) proficiently.
Providing recommendations for social media strategy and supporting the approach.
Identifying hosting platforms, determining the appropriate template or format, understanding efficient ways to develop a website, and working within the specifications of the client's existing website.
Develops and executes multimedia content (photo, video, drone footage) aligned with strategy.
Utilizes drones and advanced photography equipment to capture compelling visuals for campaigns and messaging.
Creates, edits, and produces videos for organizational messaging, including short, long and livestream formats.
Analyzes content performance using AI driven insights and reports of findings to management.
Stays current on digital media trends, including AI, AR/VR, and drone technology, and recommends adoption as appropriate.
Performs other duties as assigned, including graphic design tasks such as creating visual assets, collaborating with the graphics team, and supporting multimedia projects as needed.
Bachelor's degree in Communications, English, Journalism or related field
Demonstrated experience in photography (including drone operation), video production, and digital creation.

Responsibilities

Develops content in line with the communications and engagement strategy.
Works with internal teams on the creation and execution of content to support key messaging.
Collaborates with a team of external content contributors and distributors to enable us to increase our content output and reach.
Analyzes the effectiveness of our content, social and SEO programs and optimizes resources against objectives and budget.
Produces copy, original content articles, advertising, printed collateral in written or video format.
Assists with planning and production processes to ensure quality content, on time and on budget.
Works with influencers and content creators to execute content on behalf of the client across external channels.
Curates sharable and user-generated content and determines best suited platform for content.
Gathers and evaluates social analytics and metrics against KPIs and weekly report and insights.
Creates reports to visualize findings and present to management.
Collaborates with internal teams to optimize user experience.
Identifies trends and insights to optimize user experience, budget, and performance.
Supports email marketing platforms and distribution lists.
Works with internal teams on creating content.
Performs other duties as assigned.