Digital Marketing Strategist

$58,240 - $58,240/Yr

Mississippi Valley Regional Blood Center - Ottumwa, IA

Full-time - Mid Level

Remote - Ottumwa, IA

501-1,000 employees

Ambulatory Health Care Services

About the position

The Digital Marketing Strategist at ImpactLife is responsible for developing, executing, and analyzing digital marketing initiatives to enhance brand awareness and drive engagement. This role involves integrating digital assets, leading marketing campaigns, and measuring the effectiveness of various digital channels to support the organization's mission of providing lifesaving blood products.

Responsibilities

• Develop online marketing strategies utilizing various tools and channels, including analytics and social media.
• Analyze web traffic and identify opportunities for improved SEO to drive more traffic to the website.
• Implement brand management frameworks to build brand equity and ensure alignment with strategic objectives.
• Collaborate on marketing campaigns and lead digital activation projects.
• Measure the efficiency and effectiveness of digital channels.

Requirements

• Minimum of 3-5 years of experience in digital marketing and social media management.
• Google Data Analytics Certified and Google Ads Certified (including Measurement, Search, Display, and Video Certified).
• Strong knowledge of SEO and digital marketing best practices.
• Proficient in Microsoft Office Products (Word, Excel, Outlook, Publisher, PowerPoint).
• Bachelor's degree in marketing, business, public relations, communications, or a related field preferred.

Nice-to-haves

• Experience with inbound marketing, PPC, AdWords, and SEO strategies.
• Familiarity with brand management tools and frameworks.

Benefits

• Industry leading pay rates including shift premiums and weekend pay
• Paid training
• Advancement opportunities
• On Demand Pay
• Generous paid time off that begins to accrue on your first day of employment
• Medical, Dental, and Vision insurance plans
• Free Life Insurance
• 401K with employer match
• Health Savings Account
• Flexible Spending Account
• Supplemental Insurance including Critical Illness, Accident, and Hospital Indemnity
• Doctor on Demand
• Employee Referral Bonus Program
• Tobacco Cessation Reimbursement
• Health Club Reimbursements
• Employee Savings Programs for discounts on various goods and services