Digital Marketing Specialist, Social Commerce
About The Position
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better. Overview Crocs is seeking a Digital Marketplace Specialist – Social Commerce to support the North America business, with a primary focus on scaling our Creator affiliate engine and driving performance across TikTok Shop. This role is responsible for executing creator-led commerce strategies, managing agency and creator relationships, and ensuring disciplined pacing against marketing investment and revenue targets. The Specialist will play a critical role in expanding top creator engagement, improving affiliate productivity, and identifying opportunities to accelerate GMV growth.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field
- At least 2+ years of experience in Influencer Marketing, Affiliate, Social Commerce, or creator-led campaign execution
- Strong understanding of TikTok Shop and Creator affiliate ecosystems, including creator engagement and performance drivers
- Experience managing agencies, creator partnerships, or external vendors in a fast-paced environment
- Comfortable synthesizing business trends and campaign insights to optimize GMV and revenue growth
- Strong organizational and project management skills with the ability to manage multiple priorities simultaneously
- Collaborative, proactive, and execution-focused mindset with strong cross-functional communication skills
Responsibilities
- Own execution of Social Commerce campaigns for North America, with a focus on Creator affiliate performance and revenue growth
- Manage TikTok Shop agency (TSP) operations, including creator sourcing, activation, and performance against targets
- Drive Top Creator engagement, including onboarding, relationship management, and activation of high-impact partners
- Monitor and optimize affiliate performance across content output, conversion, and GMV contribution
- Manage marketing spend pacing against targets, ensuring efficient investment and clear visibility into ROI
- Scale creator output and quality through testing, Voice of Creator insights, and targeted contests/incentives
- Stay current on TikTok Shop trends, creator ecosystem dynamics, and competitive activity to inform execution
- Manage multiple priorities with strong execution discipline, timely escalation of risks, and focus on delivering against business targets
Benefits
- medical, dental, and vision coverage
- life and AD&D
- short and long-term disability coverage
- paid time off
- employee assistance
- participation in a 401k program that includes company match
- many other additional voluntary benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
