Digital Marketing Programs Manager

Ncontracts

4d•$75,000 - $90,000•Onsite

About The Position

Ncontracts is seeking a Digital Marketing Programs Manager to be the operational backbone of their webinar engine, which runs over 20 events annually. This role is responsible for the end-to-end execution of the webinar program, including platform setup, speaker preparation, post-event follow-up, and funnel reporting. The position also involves managing social media channels, activating employee advocacy, and building community presence to create a connected content ecosystem. The ideal candidate thrives on details and focuses on pipeline, engagement, and growth.

Requirements

4+ years of experience in B2B marketing, with a proven track record of owning webinar execution, digital events, or demand generation campaigns.
Hands-on platform experience with ON24 (or a closely comparable enterprise webinar platform).
Proficiency with HubSpot and Salesforce, including practical experience building landing pages, email workflows, and tracking campaign performance metrics (routing, registration pacing, and basic pipeline attribution).
Executive presence, showcasing exceptional verbal and written communication skills with demonstrated comfort coaching and managing executive-level speakers.
AI tool literacy, with experience using modern marketing AI tools to accelerate copywriting, build automated promotion sequences, and streamline daily operational tasks.
Flawless project management and an obsessive attention to detail, with the ability to manage multiple event timelines, speaker schedules, and asset deadlines simultaneously.

Nice To Haves

Background in B2B SaaS, FinTech, or financial services marketing.
Experience working alongside an Account-Based Marketing (ABM) framework.
Familiarity with graphic design tools (e.g., Canva) for basic social media asset creation.
BA/BS degree in Marketing, Communications, Business, or a related field.

Responsibilities

Own the lifecycle of the company's webinar program, ensuring seamless technical execution from initial platform setup through live production and on-demand publishing within ON24.
Build and manage webinar registration pages, automated multi-touch promotional emails, and post-event nurture sequences in HubSpot. Ensure clean campaign tracking and attribution within Salesforce.
Partner with Demand Gen and ABM teams to deploy targeted promotion plays to drive target ICP accounts to register.
Lead speaker preparation, including tech checks, run-of-show alignment, and pre-event briefings, working directly with executive leadership and external industry experts.
Equip BDR and AE teams with promotional materials, invite templates, and real-time registration data to drive sales-led attendance and fast post-event follow-up.
Track and report on webinar performance across the full funnel, including registration sources, attendee-to-pipeline conversion rates, and on-demand engagement to optimize future programs.
Manage the corporate social media calendar, creating and curating engaging content across active brand channels to build share of voice in the financial and compliance space.
Administer the Sprout Social employee advocacy program—curating the internal content feed and driving platform adoption across the sales team to expand organic reach.
Act as the operational touchpoint for the Third Party Think Tank online community, utilizing the group to organically promote upcoming events and foster discussion around key webinar topics.
Provide regular performance updates and data-driven optimization recommendations to demand generation leadership.
Manage program budgets, event expenditures, and platform vendor relationships with strict accountability to ROI.

Benefits

Responsible PTO Plan that meets or exceeds state and local medical and family leave laws
11 paid holidays
Community and social events to keep you connected and engaged
Mental Health Benefits
Medical, Dental and Vision insurance
Company-paid Group Life Insurance, Short- and Long-Term Disability
Flexible Spending Account & Health Savings Account
Aflac Benefits – Critical Illness, Cancer Protection, & Hospital Choice
Pet Insurance
401 (k) with company match with eligibility on Day 1 of employment
2 Paid Volunteer Time Off Days