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Digital Marketer

$65,000 - $75,000/Yr

Connecticut Innovations - Stamford, CT

posted 2 months ago

Full-time - Mid Level
Stamford, CT
Securities, Commodity Contracts, and Other Financial Investments and Related Activities

About the position

The Digital Marketer at Connecticut Innovations will play a crucial role in driving sales and profitability for Ellis Brooklyn, a fast-growing beauty company. This position involves leadership and execution across various e-commerce channels, including the company website, Amazon, and TikTok shop. The Digital Marketer will be responsible for managing online operations, optimizing user experience, and collaborating with internal and external teams to enhance digital marketing efforts.

Responsibilities

  • Drive sales and profitability through digital marketing and e-commerce operations.
  • Manage and report on KPIs daily, weekly, and monthly.
  • Oversee the e-commerce and promotional calendar to meet revenue goals.
  • Manage site operations including adding and optimizing product pages.
  • Create, test, and launch promotions on the website.
  • Manage email and SMS marketing campaigns.
  • Track and manage paid media spend and performance metrics.
  • Optimize content for search engine favorability.
  • Assist in managing Amazon seller central and TikTok shop operations.
  • Collaborate with the operations team to ensure timely order fulfillment.
  • Stay updated on e-commerce trends and recommend necessary updates.

Requirements

  • 2+ years of experience in e-commerce operations, particularly in a DTC business.
  • Experience with Shopify and related technology platforms like Klaviyo.
  • Familiarity with Amazon marketplace and TikTok Shop is preferred.
  • Strong leadership and collaborative skills.
  • Ability to thrive in an entrepreneurial environment.

Nice-to-haves

  • Experience with SMS marketing software.
  • Background in managing rapid growth in e-commerce.

Benefits

  • 2 weeks of paid vacation
  • Medical plan
  • Company discounts and other perks
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