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Digital Marketer

$55,120 - $65,520/Yr

Wilson Kester the Empowered Divorce Source

posted 2 months ago

Full-time - Entry Level
Remote

About the position

The Digital Marketer is responsible for developing and implementing effective search engine marketing (SEM) strategies to improve the website's organic search rankings and drive targeted traffic. This role requires a deep understanding of SEM best practices, keyword research, on-page and off-page optimization, and performance analysis.

Responsibilities

  • Develop and manage campaigns on Google Ads, ensuring seamless integration with Social Media platform ads to maximize reach and engagement.
  • Utilize coding skills to develop and modify the company website, create integrations to enhance analytics tracking, and elevate website design with increased keyword-optimized content.
  • Conduct keyword research to identify valuable search terms and optimize content accordingly.
  • Implement technical SEM strategies to enhance site speed and mobile-friendliness.
  • Monitor and analyze website performance using tools like Google Analytics and Search Console, and stay updated with the latest SEM trends and algorithm changes.
  • Develop strategies to attract and engage high-quality leads that align with the firm's target client profile.
  • Manage the firm's social media channels and online presence, coordinating campaigns that highlight client success stories, promote firm initiatives, and raise awareness of the firm's services.
  • Work with the Digital Marketing Consultant to optimize digital ad spend, monitor performance, and implement strategies to generate leads.
  • Assist with other general, legal, or administrative tasks as requested.

Requirements

  • 1 year of experience in SEM/SEO
  • Proficiency in keyword research and link building
  • Experience with Google Ads and Google Search Console
  • Strong understanding of content strategy and analytics
  • Valid Michigan Driver's License

Nice-to-haves

  • Experience with social media marketing
  • Familiarity with website coding and design
  • Knowledge of technical SEM strategies

Benefits

  • Health savings account
  • Health insurance
  • Dental insurance
  • 401(k)
  • Paid time off
  • Vision insurance
  • 401(k) matching
  • Flexible schedule
  • Retirement plan
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