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Digital Marketer

$46,000 - $58,000/Yr

Apr Restoration And Commercial Development - Raleigh, NC

posted about 2 months ago

Full-time - Mid Level
Raleigh, NC
1-10 employees
Construction of Buildings

About the position

The Digital Marketer at APR Restoration and Commercial Development Inc. is responsible for enhancing the company's digital presence through strategic online marketing initiatives. This role focuses on developing and executing campaigns that drive traffic, engagement, and sales for the company's e-commerce platform, while ensuring the website is optimized for performance and SEO. The ideal candidate will be creative, results-driven, and possess a strong understanding of digital marketing strategies, particularly in conversion optimization and performance marketing.

Responsibilities

  • Update and maintain the company website to ensure fresh, engaging, and accurate content.
  • Optimize website performance, usability, and SEO to improve traffic and engagement.
  • Design, build, and maintain digital marketing assets including email templates, forms, landing pages, and banners.
  • Collaborate with AI tools to create compelling visual assets.
  • Oversee blog management and implementation, utilizing content created by industry experts.
  • Develop and maintain a content calendar aligned with business goals.
  • Strategize, implement, and analyze digital marketing campaigns across platforms.
  • Utilize data and insights to improve campaign performance and ROI.
  • Oversee the company's social media presence, including posting, engagement, and analytics.
  • Drive growth through organic and paid social strategies.
  • Develop and optimize marketing workflows using HubSpot to improve lead generation and customer retention.
  • Manage and analyze data to improve automated campaigns and lead nurturing.
  • Leverage basic coding skills (HTML, CSS, JavaScript, Python) for advanced customization of digital assets and workflows.

Requirements

  • Proven experience in digital marketing, content management, and campaign development.
  • Proficiency with marketing platforms (HubSpot preferred), CMS (e.g., WordPress), and social media tools.
  • Strong understanding of SEO principles and best practices.
  • Exceptional written and verbal communication skills.
  • Familiarity with coding (HTML, CSS, JavaScript, Python) is a strong plus.
  • Analytical mindset with experience interpreting data and metrics.
  • Strong organizational and multitasking abilities.

Nice-to-haves

  • Familiarity with coding (HTML, CSS, JavaScript, Python) is a strong plus.

Benefits

  • Paid holidays
  • Paid time off
  • Comprehensive healthcare plan
  • Retirement program with company match
  • Company phone
  • Growth Opportunities
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