Digital Fashion Category and Content Specialist

Meijer • Grand Rapids, MI

6d • Onsite

About The Position

This role partners closely with Apparel Merchandising, Marketing, ITS, Store Teams, and Vendors to define digital category and product standards for apparel, footwear, accessories, and home textiles. The position ensures that apparel specific product content is received, delivered, and maintained accurately and efficiently across all Meijer digital properties. This role also assists the Digital Content Specialist in directing and facilitating the vision, sourcing, and production of digital merchandising content.

Requirements

• 2–4 years of experience in Merchandising, Retail, or eCommerce, preferably within apparel (apparel, footwear, accessories, or home textiles).
• Strong understanding of the retail industry and eCommerce, with specific knowledge of apparel product lines, trends, and customer purchase behavior — especially in digital environments.
• Highly detailoriented and organized, with strong accuracy in managing apparelspecific attributes such as size, color, and style details.
• Ability to meet production deadlines and manage seasonal apparel priorities.
• Understanding of intellectual property rights, compliance, and brand standards, especially as they relate to apparel imagery and content.

Responsibilities

• Own the digital category and product experience for assigned apparel categories, including product/content strategy, standards, availability, quantity, and quality across all digital channels. This includes regulatory compliance, category experience, and the “digital shelf” — taxonomy, wayfinding, search, product images, messaging, size/fit attributes, material details, and style information.
• Support enhanced apparel product information such as customer reviews, fit guides, size charts, care instructions, and video content.
• Develop and manage online product recommendation strategies tailored to apparel customer behavior and seasonal buying patterns.
• Collaborate with marketing partners to align apparel product and commerce strategy with broader content strategy, planning, and campaigns (e.g., seasonal fashion stories, trend launches, brand spotlights).
• Partner with the media team to optimize apparel content for internal and external SEO/SEM, ensuring discoverability of key brands, trends, and categories.
• Lead relationships with apparel vendors and third party partners related to ecommerce content, digital assets, and product data standards.
• Work closely with Apparel Merchandising and Retail Operations to evolve online assortment and availability rules, including size runs, color variations, seasonal transitions, and promotional readiness.
• Collaborate with Merchandise Operations to improve processes for onboarding and maintaining apparel product assortments, ensuring accuracy in attributes such as size, color, fabric, fit, and style details.
• Use internal tools (CFD/PEF/Tier Management/Search) to approve digital product content, map apparel products to the correct taxonomy, optimize search results, and refine category product sorting.
• Communicate with vendors and internal partners to identify and resolve discrepancies in apparel item information, images, or attributes.
• Identify and communicate opportunities for optimization in process, technology, content quality, or workflow specific to apparel categories.
• Partner cross-functionally with Merchandising, Field Merchandising, Global Sourcing, Site Merchandising, Category Management, Content Production, & Marketing Campaign teams to ensure seamless execution from start to finish of the product selection & presentation process - sample selection, alignment with field planograms, marketing feature selection, fashion production coordination, photoshoot planning/execution and live on site.
• Responsible for providing ongoing feedback and escalations that could hinder the digital merchandising of product lines.
• Clearly understand and execute all softlines merchandise vision in the digital environment, spanning all customer touchpoints.
• Partner with Content Production team on merchandising selections, fashion trend direction, style curation, and content/photoshoot planning aligned to seasonal fashion stories.

Benefits

• Weekly pay
• Scheduling flexibility
• Paid parental leave
• Paid education assistance
• Team member discount
• Development programs for advancement and career growth

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed