Digital Community Manager

$80,000 - $90,000/Yr

Fullbay - Phoenix, AZ

Full-time - Mid Level

Phoenix, AZ

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Digital Community Manager at Fullbay will lead the marketing team's efforts to enhance the company's presence across social networks and develop a new digital community. This role focuses on fostering engagement, building relationships, and implementing strategies to grow community membership, ultimately supporting Fullbay's growth in the heavy-duty repair shop management space.

Responsibilities

• Design and launch a new digital community that builds on the success of the annual Diesel Connect conference.
• Develop strategies to maintain and grow community membership.
• Participate in conversations and moderate when necessary.
• Foster relationships with community members and influencers across social networks to grow Fullbay's brand presence.
• Manage and grow social presence on platforms like Facebook, YouTube, Instagram, X, TikTok, and more.
• Develop and maintain content calendars and promotional schedules for each platform and Fullbay events.
• Create assets, film videos, and produce social-worthy content from existing programs like webinars or trade shows.
• Collaborate with Fullbay's creative team to create platform-specific content optimized for each community's style and preferences.
• Stay updated on emerging trends in social media and evaluate them as appropriate.
• Measure key metrics associated with social media and community management, maintaining reporting dashboards and conducting monthly readouts to executive and leadership teams.
• Support other Marketing team initiatives as necessary to help achieve team and business targets.

Requirements

• Bachelor's Degree (preferably in Marketing) required or equivalent experience with demonstrated ability.
• Minimum 4+ years of experience in social media management or digital community management with a track record of successfully generating and executing strategies to expand brand awareness.
• Deep understanding of major social media platforms and their unique cultures.
• Proven track record of building and growing online communities.
• Excellent written, verbal, and presentation skills.
• Proficient understanding of Google Suite and project management tools.
• Strong project management and time management capabilities.
• Data-driven decision making with the ability to think creatively and solve complex problems.

Nice-to-haves

• Experience working in a fast-paced SaaS startup environment.
• Familiarity with freight and transportation industries.

Benefits

• Competitive salary ranging from $80,000 to $90,000 per year.