Digital Communication Specialist

Huk Gear•Charleston, SC

4d•Onsite

About The Position

We are seeking a highly organized, detail-oriented Digital Communications Specialist to support day-to-day digital marketing operations across Huk and Nomad. This role will assist with email and SMS execution, paid media coordination, digital reporting, campaign organization, and event support while working cross-functionally with Creative, Content, Brand Marketing, and eCommerce teams. The ideal candidate is proactive, execution-focused, and excited to work in a fast-paced environment supporting premium outdoor brands.

Requirements

1–3 years of experience in digital marketing, eCommerce, marketing coordination, or related fields
Strong organizational skills with high attention to detail
Excellent communication and time management skills
Comfortable working in a fast-paced, collaborative environment

Nice To Haves

Familiarity with email marketing platforms, Shopify, and/or SMS platforms preferred
Passion for outdoor, fishing, or hunting industries is a plus

Responsibilities

Utilize go to market calendars to build and scheduling email campaigns
Update and manage automated flows
Support execution of SMS campaigns, including scheduling, segmentation, and reporting
Translate campaign direction into channel-specific briefs and campaign setup needs
Support QA and deployment of lifecycle marketing campaigns
Assist with loyalty program operations, promotional setup, and customer communication execution
Maintain campaign calendars, timelines, and deployment schedules
Coordinate creative asset trafficking and campaign updates with media agency partners
Assist with paid media reporting and campaign recaps
Monitor paid social engagement and escalate customer service concerns when needed
Support TikTok Shop operational coordination and product setup
Assist with campaign organization, reporting workflows, and asset management
Support execution of digital marketing calendars across owned channels
Assist with coordination and logistics for sponsored events, trade shows, tournaments, and brand activations
Support product ordering, shipment tracking, and inventory coordination for events
Help manage event timelines, schedules, and organizational documents
Provide on-site event support as needed, including setup, coordination, and execution assistance
Coordinate event recap materials and post-event reporting support
Work together with Creative, Content, Brand Marketing and eCommerce teams to support campaign execution
Ensure marketing assets and messaging are delivered accurately and on time
Support broader DTC marketing initiatives across owned and paid channels