Digital Campaign Specialist

About the position

The Digital Campaign Specialist will serve as our analytics and reporting expert, transforming complex campaign data into compelling narratives that demonstrate value to our advertising partners. This role will focus on developing sophisticated pre-sale metrics, mid-campaign analyses, and post-campaign reports that support our account management team in maintaining and strengthening client relationships.

Responsibilities

• Create comprehensive, visually compelling PowerPoint presentations that clearly articulate campaign performance, insights, and recommendations
• Analyze data from multiple platforms (website, email, social media, search) to identify meaningful trends and optimization opportunities
• Develop and maintain standardized reporting templates that effectively communicate campaign value and ROI
• Prepare pre-sale metrics and performance averages to support the sales team in proposal development
• Conduct mid-campaign analyses to identify optimization opportunities and ensure campaign objectives are on track
• Deliver detailed post-campaign reports with actionable insights and recommendations for future campaigns
• Collaborate cross-functionally with sales, marketing, editorial, and technology teams
• Stay current on digital advertising metrics, benchmarks, and best practices
• Maintain expertise across various platforms including ad serving, content management, email delivery, and analytics tools

Requirements

• 4+ years of experience in digital campaign analysis, marketing analytics, or related field
• Advanced PowerPoint skills with the ability to create visually compelling data presentations
• Strong experience with web analytics platforms (Google Analytics, Adobe Analytics)
• Proficiency with ad-serving platforms (Google Ad Manager, Google Campaign Manager)
• Experience with content management systems (ARC or similar) and email service providers (Sailthru or similar)
• Exceptional data analysis skills with the ability to identify meaningful patterns and insights
• Proven ability to translate technical metrics into compelling business narratives
• Excellent written and verbal communication skills
• Demonstrated ability to learn new systems and platforms quickly
• Highly organized with strong attention to detail and the ability to manage multiple priorities

Nice-to-haves

• Background in analytics, communications research, marketing, or related field
• Familiarity with B2B media and advertising models
• Experience supporting sales teams with data-driven insights

Benefits

• Competitive benefits including retirement plan savings contributions and bonus opportunities based on individual and company performance