DIGITAL AD OPERATIONS LEAD

The Home Depot

1d•Hybrid

About The Position

With a career at The Home Depot, you can be yourself and also be part of something bigger. Position Overview: The Lead, Digital Operations & Automation is responsible for digital media operations and functional implementation for The Home Depot Canada’s internal Programmatic, Social & Search programs. In addition, they will provide operation, creative and analytic automation leadership across both internal and external teams. The Lead, Digital Operations & Automation, will also mentor team members on how to effectively complete operational tasks, educate stakeholders about Ad Operations, and facilitate the exploration of innovative opportunities. As a member of the Media team, this candidate will report directly to the Manager, Programmatic Media & Digital Ad Operations.

Requirements

Attention to detail
Organization
Problem-solving
Excellent written and verbal communication skills
Strong understanding of the Programmatic Eco System & its platforms
Naturally curious, ready to push boundaries and drive innovation
University/College degree in a related area of study, or equivalent experience
3-5 years of relevant work experience
Strong ability to influence and build relationships with key stakeholders

Nice To Haves

Any media platform certifications considered an asset
Experience with media buying & Ad Trafficking in a retail environment

Responsibilities

Trafficking & Creative Management Lead campaign trafficking across all Programmatic campaign setups
Create, organize & manage all Digital Media on-site audience and conversion pixels
Ideate, manage & communicate results leveraging Dynamic Creative Optimization testing to influence future creative strategies
Partner with internal teams to create and make available audiences addressable in all Digital Media platforms
Liaison with Internal and external partners to manage the day-to-day accuracy and features of Product Feeds that power Product & Price creative units.
Identify new technology and cross platform tools to build innovative capabilities
Partner with digital marketing and analytics teams to plan and implement annual media priorities across all enterprise channels
Lead Digital Operations meetings with cross function teams (internal/external)
Inform and maintain Digital Operations workflows across programmatic, search & social teams
Develop best practices for digital operations across channels and regularly communicate out to the larger digital teams
Ideate, manage & communicate results leveraging Dynamic Creative Optimization testing to influence future creative strategies
Ad Tech & Automation Lead the development and implementation of automated operations & creative capabilities for Programmatic, Search and Social campaigns.
Manage, troubleshoot and implement improvements for all internal operations tools such as the Automated Trafficking Web App.
Work alongside all channel leads to innovate new ideas and tools to create innovative tools to support campaign building, optimization and reporting
Proactively identify opportunities for operational innovation and testing
Facilitate the education of Digital Ad Operations across THD Canada