DEVELOPMENT REPRESENTATIVE SUPV-SES - 42005358

State of Florida•Tallahassee, FL

2d•$62,000 - $65,000•Onsite

About The Position

This position is with the Florida Department of Agriculture and Consumer Services, Division of Marketing and Development, Bureau of Education and Communication. The role involves serving as a media agency contract manager, developing social media campaigns, evaluating media pitches, researching marketing concepts, drafting and editing content, supervising communications staff, and managing the media agency budget. The position also involves managing the 'Fresh From Florida' Loyalty Club Program, overseeing the maintenance of the division website (FollowFreshFromFlorida.com), and coordinating 'Fresh!' Video Operations, including on-site supervision during shoots.

Requirements

A high school diploma or its equivalent and nine (9) years of professional or paraprofessional experience in marketing, advertising, public relations, agriculture, international affairs, leisure services, business or industry development, the travel industry or in hotel or restaurant management; OR A bachelor's degree (4 years) from an accredited college or university with major course of study in marketing, business, merchandising, economics, agriculture, international affairs, leisure services, or communications and five (5) years of professional experience in marketing, advertising, public relations, agriculture, international affairs, leisure services, business or industry development, the travel industry or in hotel or restaurant management; OR Completion of the Development Representative Trainee Program and three (3) years of professional experience as described above; OR A master's degree (6 years) from an accredited college or university with major course of study in business administration and four (4) years of professional experience as described above.
Requires possession of a valid Driver License.
All fields in the Candidate Profile must be completed (an attached resume is not a substitution for the information required on the candidate profile).
Work history, duties and responsibilities, hours worked, supervisor, and formal education fields, etc. must be filled out to determine qualifications for this position.
Responses to Qualifying Questions must be verifiable in the Candidate Profile.
Successful applicant must pass a background screening, including fingerprinting, as a condition of employment.

Nice To Haves

Strong knowledge of current marketing tools and strategies to lead integrated social media campaigns from concept to execution.
In depth knowledge and understanding of social media platforms.
Knowledge of the methods and techniques of promoting merchandise.
Knowledge of public relations principles and practices.
Knowledge of the principles and techniques of effective communication.
Knowledge of program planning and evaluation techniques.
Excellent verbal, written and presentation skills.
Strong writing and communication skills.
Strong analytical skills.
Ability to handle multiple priorities while ensuring a high degree of accuracy.
Ability to create, implement and oversee communications programs and promotions.
Ability to provide supervision and direction to staff.
Ability to provide technical assistance and advice to business groups.
Ability to plan and coordinate promotional activities.
Ability to present information in a concise and organized manner.
Ability to establish and maintain effective working relationships with others.
Ability to work independently.
Ability to design and develop promotional materials.
Ability to communicate effectively.
Ability to determine work priorities, assign work, and ensure proper completion of work assignments.

Responsibilities

Serve as media agency contract manager for the division’s advertising agency.
Work with agency to develop effective social media campaigns for approval by bureau chief.
Ensure campaigns are aligned with the department’s multi-million-dollar media buy for consistency, timing and availability timeline.
Evaluate and report on media pitches from advertisers.
Research topics and marketing concepts for viability and success.
Draft, approve and edit content before final approval from bureau chief for placement with media agency.
Supervise communications staff positions within bureau.
Track and manage media agency budget, flowchart and traffic instructions in coordination with bureau chief.
Effectively communicate with members of the Division of Marketing’s bureaus and sections.
Supervise team to manage the “Fresh From Florida” Loyalty Club Program, including but not limited to creating calendar of events, draft content, working with developers and media agency and making recommendations for upgrades and additions to platform in coordination with bureau chief.
Supervisor for division website, FollowFreshFromFlorida.com.
Manage a team who develops new and up to date content on a monthly basis including recipes, images, landing pages, etc.
Coordinate “Fresh! Video Operations – work with video production staff and culinary to determine what commodities are featured in new photography and video components.
Works on-site as production supervisor during shoots.
Maintain calendar and timeline for final editing and inclusion to website.
Perform related work as required.