Dealer Principal - Tennessee

JCB•Murfreesboro, TN

2d•Onsite

About The Position

JCB North America is offering a unique, high-impact opportunity for an entrepreneurial leader to build, scale, and ultimately own a new JCB dealership in the Murfreesboro, Tennessee market. This role is designed for a results-driven individual with strong industry expertise, business acumen, and a passion for building something from the ground up. The successful candidate will lead all aspects of dealership startup and operations, including market development, team building, financial performance, and customer acquisition. This is not just a leadership role- it is a pathway to full dealership ownership, with potential to expand into multi-location operations as the business grows.

Requirements

7–10+ years of progressive experience within construction equipment, heavy equipment, or related dealership environments
Minimum 5+ years of leadership experience overseeing sales, service, and parts operations
Proven track record of: Driving revenue growth, Managing P&L responsibility, Building and leading successful teams
Strong entrepreneurial mindset with the ability to build and scale a business from inception
Deep understanding of the local market (Murfreesboro / Middle Tennessee region preferred)
Exceptional business acumen and financial management skills
Strong communication, negotiation, and relationship-building abilities
Bachelor’s degree preferred (Business, Finance, or related field), or equivalent experience
Must pass all pre-employment requirements (drug screen, background check, etc.)

Nice To Haves

Strategic thinker with the ability to execute and deliver measurable results
Strong leadership presence with the ability to influence, motivate, and develop teams
Advanced understanding of dealership operations (sales, service, parts, finance)
Ability to analyze data and make informed, business-critical decisions
High level of accountability, ownership, and drive for results
Strong customer focus with a commitment to long-term relationship development
Ability to operate effectively in a start-up and high-growth environment

Responsibilities

Develop and execute a comprehensive business plan to establish and grow JCB’s presence in the Murfreesboro and surrounding markets
Identify, target, and secure strategic customers, including contractors, fleet operators, and key industry stakeholders
Build strong relationships within the local construction, rental, and equipment markets
Drive market share growth through aggressive business development and customer engagement strategies
Own full P&L responsibility for the dealership, including sales, service, parts, and operational performance
Develop and manage annual budgets, forecasts, and financial plans
Drive profitability by optimizing revenue streams, margins, and operational efficiency
Monitor and analyze key business metrics, including: Sales performance, Service utilization, Parts revenue, Inventory management
Lead and grow revenue across equipment sales, service, and parts operations
Establish and execute strategies to achieve and exceed: Monthly, quarterly, and annual sales targets, Service and aftermarket revenue and margin goals
Build a strong customer-centric culture focused on retention and long-term partnerships
Recruit, hire, and develop a high-performing team across: Sales, Service, Parts, Administration and Finance
Provide strong leadership, coaching, and performance management
Foster a culture of accountability, collaboration, and continuous improvement
Develop future leaders within the organization to support business growth
Identify opportunities to expand the dealership footprint and scale operations to additional locations
Develop and execute long-term growth strategies aligned with JCB’s North America vision
Continuously evaluate market conditions, competitive landscape, and customer demand
Serve as the primary face of JCB within the local market
Build and maintain strong relationships with: Customers, Industry partners, Community stakeholders
Ensure a best-in-class customer experience across all touchpoints