Creator Consulting Manager

$100,000 - $110,000/Yr

Impact.com - New York City, NY

Full-time - Mid Level

New York City, NY

Publishing Industries

About the position

At impact.com, we are passionate about our people, our technology, and are obsessed with customer success. This individual will work with our brands and assist with creator recruitment, engagement, and growth strategies for a brand's Creator Community, ensuring a vibrant and active network. The role involves developing and implementing strategies for Creator clients to attract creators who are aligned with brand goals, designing engagement strategies, and managing the approval process for new creator applications to ensure quality and compliance.

Responsibilities

• Develop and implement strategies for Creator clients to attract creators who are aligned with brand goals.
• Design and implement engagement strategies and programs to motivate creators.
• Identify and target creators to join a brand's campaign/program by leading a 360° Creator recruitment effort with the help of offshore support when needed.
• Work with Clients and help manage the approval process for new creator applications to ensure quality and compliance.
• Actively engage with clients and creators who have tasks stuck in workflows, deliverables waiting, and payments that need processing.
• Build strong relationships with creators to foster a sense of community and collaboration.
• Create and execute incentive programs, including flat fees, performance-based rewards, exclusive offers, and more.
• Provide coaching and guidance to creators to help them maximize their content quality, performance, and earnings.
• Work closely with overseas analysts who will mine data to identify opportunities for performance improvement and growth.
• Offer personalized coaching to creators, helping them understand best practices, compliance guidelines, and strategies for increasing conversions and revenue.
• Provide continuous education through webinars, tutorials, and one-on-one sessions.
• Coach upper-tier Creators to coach and guide cohorts of creators on their respective teams.
• Track Creator & affiliate performance metrics, including conversion rates, engagement levels, and ROI.
• Regularly analyze and report on community performance, identifying areas for improvement.
• Use data to measure the impact of community activities on broader company and client goals.
• Recommend payment model optimizations and innovations.
• Create and nurture a sense of belonging and community within the network through events, forums, and regular communications.
• Manage communication channels such as newsletters, forums, or social media groups dedicated to affiliates.
• Solicit feedback from creators to understand their needs and develop solutions to improve their experience.
• Collaborate closely with domestic and overseas internal teams, including community support, sales, product, marketing, and client success, to align creator community and affiliate strategies with overall business goals.
• Partner with clients to tailor affiliate community strategies to their unique needs.

Requirements

• At least 5 years of proven experience in affiliate marketing, influencer/creator marketing, and community management.
• Strong understanding of Creator & affiliate marketing strategies, tools, and technologies.
• Exceptional communication skills, both written and verbal, with the ability to engage and motivate a diverse group of Creators & affiliates.
• Relationship-driven with ability to work with a multitude of personalities and work styles.
• Data-driven mindset with the ability to analyze metrics and generate actionable insights.
• Ability to work independently, manage multiple priorities, and thrive in a fast-paced environment.
• A passion for and strong knowledge of social media platforms.
• Self-starter with strong drive to not only succeed personally but have the drive to grow and develop client businesses.
• Adaptable to sudden changes in schedules and trends and an ever-changing industry.

Nice-to-haves

• Affiliate & Partnerships Industry Fundamentals Certification by PXA
• Experience working in a Creator Marketing, SaaS, tech, or digital marketing environment.
• Previous experience in coaching or mentoring.
• Bachelor's degree or equivalent experience.

Benefits

• Medical, Dental and Vision insurance
• Unlimited responsible PTO
• Flexible work hours
• Continued access to Affiliate & Partnerships Industry Fundamentals Certification by PXA
• Parental Leave
• Technology Stipend
• Office only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled.
• Flexible spending accounts and 401(k)
• An employee-led culture team that plans inclusive events- meaning time together and other events to celebrate our many successes!
• An established company with a cool, high-velocity work ethos, where each person can make a difference!