Corporate Marketing Analyst, Sr

About the position

The Sr. Analyst, Customer References is a strategic role within the Epicor Corporate Marketing team, responsible for managing and scaling the global customer reference program. This individual will lead the sourcing, tracking, and activation of customer advocates across sales, marketing, and analyst relations initiatives. They will collaborate cross-functionally to recruit customer references, maintain accurate records in tools, and ensure a seamless experience for participating customers. The ideal candidate brings strong project management skills, data fluency, and a passion for customer advocacy to help elevate Epicor’s brand and support revenue growth.

Responsibilities

• Manage global customer reference requests from sales, marketing, and analyst relations teams.
• Drive customer reference recruitment that aligns with specific go-to-market initiatives.
• Maintain and optimize ReferenceEdge in Salesforce to track reference activity, usage, and customer engagement health.
• Conduct gap analyses to identify underrepresented industries, regions, or personas in the reference pool.
• Generate reports and dashboards to measure program impact and inform strategic decisions.
• Run targeted review campaigns to encourage references to leave a positive review.
• Partner with sales organizations to promote awareness of the reference programs, provide trainings, activity updates, and solicit feedback.
• Proactive outreach to customers to expand upon our approved customer logo use portfolio.

Requirements

• Highly proficient in ReferenceEdge, Salesforce, Reachdesk and Microsoft tools.
• Specific experience working with peer review sites and communities like Gartner Peer Insights, G2 Crowd, and/or TrustRadius.
• Strong project management and communication skills.
• Experience working with cross-functional teams and vendors.
• Passion for customer advocacy.
• Strong interpersonal skills and customer relationship management skills.
• Analytical expertise and strong data management abilities.

Nice-to-haves

• 5+ years applicable experience and demonstrated success/knowledge.
• 3+ years of specialized ERP industry experience.
• Master's degree preferred (Bachelor's required).

Benefits

• Comprehensive health and wellness benefits designed to support your overall well-being.
• Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally.
• Free LinkedIn Learning licenses for everyone, along with our Mentoring Program to boost your personal development.
• Collaborate with a diverse team in an inclusive, global workplace that fosters innovation and celebrates partnership.
• Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect.
• Comprehensive support for international relocations and permanent residency processes.