Corporate - Director, Category (Players Collection)

EssilorLuxottica

Full-time - Director

About the position

The Category Director at Oakley, Inc. is responsible for developing and executing the category roadmap and long-term product strategies that enhance brand equity and drive profitable growth. This role involves collaborating with cross-functional teams to align on project timelines and ensure the successful launch of products, while also analyzing market trends and consumer insights to inform strategic decisions.

Responsibilities

• Outline the vision for the category considering marketplace dynamics, competitive landscape, and consumer profiles.
• Establish and monitor key performance indicators (KPIs) to assess brand strategies and initiatives.
• Understand business and product trends to ensure market competitiveness and appropriate segmentation.
• Utilize data insights to make informed recommendations for optimizing brand performance.
• Build consensus with key stakeholders on initiatives, strategies, and tactics.
• Identify and lead innovative initiatives to keep the brand relevant and ahead of industry trends.
• Collaborate with the Product development team to explore and implement new concepts and technologies.
• Identify growth opportunities and drive global alignment for optimal SKU management.
• Drive business profitability through understanding key product levers.
• Develop product and brand portions of Annual Operating Plans for the category.
• Partner with cross-functional teams to develop effective go-to-market strategies.
• Determine product pricing based on strategic direction and competitive positioning.
• Communicate product stories to cross-functional and regional teams.
• Collaborate with marketing to provide product input for marketing assets.

Requirements

• BA/BS in Engineering, Business Administration, Marketing, or equivalent experience.
• 10+ years of experience in consumer product/category strategic roles or similar.
• Strong strategic thinking and ability to drive a product line through growth stages.
• Ability to develop an effective team of product managers.
• Strong leadership skills to create cross-functional partnerships.
• Intimate understanding of the brand and core consumer.
• Thorough knowledge of the competitive landscape and industry dynamics.
• Effective communicator and presenter with experience in conveying complex information.
• Ability to succeed in a fast-paced, team-oriented environment.
• Self-starter with an entrepreneurial perspective on business.
• Strong quantitative analysis skills and a passion for data-driven decisions.

Nice-to-haves

• Prior experience in consumer hard goods product space.
• MBA and/or prior strategic consulting experience.

Benefits

• Health care
• Retirement savings
• Paid time off/vacation
• Employee discounts