IPG Mediabrandsposted 2 months ago
$70,000 - $75,000/Yr
Full-time • Entry Level
New York, NY
Professional, Scientific, and Technical Services

About the position

We deliver our capabilities in four kinds of content— Original Content, Branded Content, Performance Content, and Campaign Content—to create powerful work for clients, built around stories and ideas. By developing content, we control creative, context, targeting and reach. Through our relationships and industry experience we lean on creators and editorial teams at our properties to create a voice in their work, that performs better, because it resonates in a more authentic way. Copywriters execute the written creative and marketing strategy for assigned projects. Daily responsibilities include working with an Art Director to generate and execute creative concepts from inception through finished product.

Responsibilities

  • Work collaboratively with creative partner
  • Develop smart, single-minded ideas that are on strategy
  • Present and sell concepts to leadership and clients
  • Responsible for original concepts with clear, concise and convincing writing and for grammatical and material accuracy
  • Collaborate and communicate with team members at all times regarding deadlines, revisions, quality control and new work
  • Conduct thorough research on industry trends, target audiences, and competitors to inform creative concepts and ensure the development of relevant, impactful copy
  • Translate a strategic brief into compelling sales copy
  • Report to Group Creative Director

Requirements

  • 1+ years of experience
  • Bachelor's Degree in English or Advertising preferred
  • Strong written, interpersonal and communication skills
  • Familiar with MAC software and Adobe Creative Suite
  • Can work well under pressure
  • Highly motivated and well organized
  • Healthy appreciation for social media and pop culture
  • Can see other people's point of view, accept and address feedback

Benefits

  • Medical and dental coverage
  • 401(k) plans
  • Flex spending
  • Life insurance
  • Disability
  • Employee discount program
  • Employee stock purchase program
  • Paid family benefits
  • Discretionary time off days
  • Company-wide Appreciation Weeks and Wellness Days
  • Competitive salary
  • Eligibility for an annual discretionary incentive award or a relevant incentive award
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