Content Strategist & Copywriter

About the position

The Content Strategist & Copywriter is responsible for building the brand voice across all consumer touchpoints. This role requires a strong point of view, a tight turn of phrase, and the ability to bring structure and storytelling to various content types, including product pages, emails, and brand campaigns. The individual will collaborate closely with brand, creative, DTC, PR, and product teams to translate strategy into compelling words that drive connection and conversion. Responsibilities include writing campaigns, headlines, emails, and collateral, as well as partnering on content ideas that educate, engage, and inspire across the funnel.

Responsibilities

• Develop and maintain brand voice guidelines and storytelling frameworks
• Write copy for landing pages, product descriptions, email campaigns, ads, packaging & more
• Collaborate with designers, marketers, and product leads on campaign concepts
• Brainstorm and develop original content that breaks through a crowded space
• Translate technical product info into consumer-friendly, benefit-driven storytelling
• Optimize written content for clarity, tone, and conversion
• Pitch and develop content for all channels across the funnel including social, influencers, and more
• Edit and proofread all outbound copy for accuracy and voice alignment
• Bring creative thinking and conceptual firepower to cross-channel initiatives

Requirements

• 5+ years in content strategy and copywriting, ideally in CPG, wellness, or lifestyle brands
• Portfolio that demonstrates range-long-form, short-form, DTC, brand, product storytelling
• Excellent attention to detail, grammar, and tone
• Comfortable working in fast-paced, high-growth environments
• Strong communicator with a collaborative mindset
• SEO, storytelling, and conversion copywriting chops a must

Benefits

• Competitive pay range based on experience, qualifications, and/or location
• Eligibility for a discretionary annual incentive program driven by organization and individual performance