Content Production Manager, Reputation & Content Strategy

About the position

Amazon's Communications and Corporate Responsibility organization is seeking an experienced Communications Specialist to lead end-to-end story production and channel optimization across our internal channels. This role will drive strategic content planning, stakeholder management, and performance analysis to elevate the impact of our communications reaching Amazon's global corporate employee base. The role will also support key efforts to improve search engine optimization across our internal news content.

Responsibilities

• Oversee end-to-end story production of internal communications from concept to publication
• Design targeting approach for each story based on content relevance and audience impact
• Optimize content for each platform's unique requirements and audience segments
• Manage intranet banner strategy and search optimization efforts
• Ensure consistent quality and messaging across all touchpoints
• Lead breaking news and crisis communications workflows
• Define and maintain targeting criteria for different employee segments
• Develop comprehensive cross-channel plans aligned with audience needs
• Drive experimentation to optimize audience engagement
• Identify opportunities for proactive storytelling aligned with company priorities
• Lead cross-functional planning sessions to align on content roadmaps
• Own relationships with key stakeholders to understand audience and business needs
• Provide strategic counsel on audience segmentation and content distribution
• Collaborate with Editorial, Design, and Channel teams to elevate content quality
• Track audience engagement metrics across channels
• Analyze targeting effectiveness and recommend improvements
• Present data-driven insights on audience behavior and content performance
• Drive continuous improvement of targeting strategy based on performance data