Community Relations Director

CHATEAU RETIREMENT COMMUNITIES LLC•Lynnwood, WA

14d•$90,000 - $110,000•Onsite

About The Position

The Community Relations Director (CRD) is responsible for driving community occupancy through direct sales execution, referral development, and marketing outreach. This role manages the sales process from initial inquiry through deposit secured, ensures accurate CRM documentation, and supports achievement of established occupancy and revenue goals. The CRD partners closely with the Executive Director and internal teams to ensure a smooth transition from sales to operations following deposit.

Requirements

Minimum two years of senior living, assisted living, healthcare, or related sales experience
Demonstrated success increasing and sustaining census or meeting sales targets
Strong consultative sales, communication, and relationship-building skills
CRM experience required with strong attention to documentation accuracy
Excellent organization, time management, and follow-up skills
Ability to manage multiple priorities in a fast-paced, high-touch sales environment
Flexibility and availability to meet prospective residents and families when needed
Compassionate advocate for seniors with the ability to confidently present services and value

Nice To Haves

Bachelor’s degree preferred or equivalent combination of education and experience

Responsibilities

Execute the full sales process from inquiry through deposit
Conduct prospect interviews, community tours, and needs-based sales presentations
Secure deposits in alignment with company standards and policies
Maintain accurate, timely CRM documentation and manage the sales pipeline
Meet or exceed assigned sales, conversion, and occupancy KPIs
Develop and maintain strong referral relationships and community outreach efforts
Participate in networking events, open houses, and approved marketing initiatives
Ensure consistent brand standards and messaging across all sales activities