Community Outreach and Engagement Manager (Full-Time)

Diana Health•Orange City, FL

2d•Hybrid

About The Position

Diana Health is seeking a mission-driven, energetic, and highly networked Community Outreach & Engagement Manager to lead brand building, outreach, and community development in Orange City, FL, and surrounding areas. The role focuses on raising brand awareness, building relationships with clients, referring providers, and community partners to improve patient outcomes and drive client acquisition. The position requires a reliable personal vehicle and smartphone for work-related communication and involves a mix of remote work and on-site presence in the practice and community.

Requirements

Bachelor's degree
Previous experience in sales or a role focused on relationship-building in diverse communities
Available evenings and weekends for events
Access to reliable personal transportation
Able to develop, work against, and manage to a budget
Excellent interpersonal and oral and written communication skills
Excellent meeting facilitation skills, including the ability to effectively present information to a wide variety of audiences
Strong project planning, organizational, and data management competency
Technologically proficient, comfortable learning and utilizing CRM systems, reporting tools, and a variety of technology platforms

Nice To Haves

Experience with content creation
Experience with design tools like Canva
Experience with social media

Responsibilities

Articulate the Diana Health mission, model of care, and differentiators within the community.
Research, identify, and build partnerships with key community hubs, local businesses, and social activity centers.
Stay informed about the care model, services, and provider team details.
Build, augment, and nurture networks of local referring providers (e.g., primary care, pediatricians, urologists, fertility practices).
Build, augment, and nurture networks of birth community providers (e.g., doulas, lactation consultants, massage therapists, chiropractors).
Visit practices and birth community members to build relationships, provide materials, and host educational meetings.
Offer practice tours and service overviews.
Own and update local resource recommendation guides.
Maintain a CRM contact database for reporting and relationship management.
Manage the local Google Business Profile to drive online search traffic.
Participate in local online groups (e.g., Facebook) to promote Diana Health and gather insights.
Assist in identifying and capturing patient testimonials.
Participate in social sharing of company social media content.
Host and sponsor community events to build brand awareness.
Create and manage an annual outreach plan and calendar for events and sponsorships.
Identify and pursue co-marketing opportunities with partners.
Identify hyperlocal marketing opportunities to drive new patient volume.
Represent Diana Health in local community organizations, networking groups, and civic initiatives.
Collaborate with Central Marketing & Operations Teams.
Own the Orange City, Florida practice team webpage.
Share needs for print and digital collateral with the marketing team.
Capture film/photos of the practice, team, and events for digital channels.
Assist with local marketing and public relations opportunities.
Capture, maintain, and analyze key performance data and update reports.
Work closely with the Practice Manager to improve patient experience and volume.
Develop relationships with local counterparts at partner hospitals for joint marketing objectives.