Community Marketing Manager (1270)

Ripple Fiber•Tukwila, WA

6d•$60,000 - $60,000•Hybrid

About The Position

The Community Marketing Manager is the face of Ripple Fiber in the neighborhoods we serve. You are a talker, a doer and a change maker who can read a room and respond to the challenge in front of you. Your job is simple: show up, build trust, and help people understand why Ripple Fiber is better internet. You will spend most of your time in the community. You will talk with residents, local chambers, and business owners. You will attend events. You will answer questions. You will make sure people know what Ripple Fiber is bringing to their town. A great Community Marketing Manager knows the brand, knows the product, and knows the community. Manage the brand expansion efforts on the local level for a new High Speed Internet Provider Connective Tissue. Coordinate with Government Affairs. Sales, Operations and Construction in each market to serve as the focal point of contact between the brand and consumer serving to educate the community about the brand’s functionality and benefits. Utilize your market knowledge and implement key strategies to create an engaging, positive, and educational experience around the brand to influence the target market, remove hesitancy and build confidence. You live at the intersection of Sales + Marketing.

Requirements

Love meeting new people
Comfortable speaking in front of groups
Communicate clearly and simply
Stay organized and manage events well
Represent the brand with energy and enthusiasm
Pay attention to details and follow brand standards
Comfortable working nights and weekends when events happen.
Experience in planning / coordinating events
Experience in a management position
Ability to manage a budget
Experience and understanding of consumer promotions and field events
Knowledge of the local markets, local current events, and surrounding areas
Flexibility to work days, nights, weekends, and holidays as needed
Ability to lift 35-50 lbs., load, set up, execute and tear down promotional items multiple times daily
Proficient in MS office: Microsoft word, excel, power point
Strong networking and relationship building skills, ability to interact with anyone at anytime
Ability to multitask and prioritize responsibilities
Resourcefulness to improvise and creatively solve problems
Enjoy face-to-face contact with consumers
Openness to adapt and shift direction as market needs change

Nice To Haves

Helpful background includes: Community engagement or outreach
Event marketing or field marketing
Sales or brand ambassador work
Chamber or nonprofit involvement
Telecommunications or technology knowledge
Local knowledge and relationships are a big plus.

Responsibilities

Spend 60–70% of their time in the field. This will include local market travel around our build areas and future build areas.
Attend local events each month. Whether setting up a Ripple Fiber branded tent a table at a farmers market, local neighborhood park or conducting brand educational sessions at community meetings.
Build active relationships with key community groups. From Chambers of Commerce, local Homeowners Associations, influential people in the market, the market will associate your name and face with Ripple Fiber.
Help generate local awareness and sales leads.
Coordinate with sales, construction and operations teams on the best places and times to activate brand and generate brand excitement.
Serve as a trusted local representative of Ripple Fiber. As a steward of the brand in your local market, you will invite people to care and get excited about the improvements Ripple Fiber is bringing to their neighborhood.
Attend community events, festivals, and town gatherings
Speak at HOA meetings, chamber events, and civic groups
Visit local businesses groups and neighborhood groups to introduce Ripple Fiber
Build relationships with schools, youth groups, and nonprofits
Partner with chambers of commerce and local market event organizers
Speak about our local build plans with support from construction teams
Explain why fiber internet is better than cable
Share our value: fast, reliable internet with clear pricing
Speak about our build plans and when service will arrive
Explain our plans, pricing, and promotions in simple terms
Stay current on: Construction timelines, Service availability, Products and pricing, Promotions and offers
Plan and attend local events
Set up booths, tents, and brand displays
Manage swag, handouts, and lead capture
Work with local vendors and event organizers
Represent Ripple Fiber in a friendly and professional way
Build relationships with: Chambers of commerce, Local businesses, Schools and high schools, Youth sports leagues, Civic organizations, HOAs and neighborhood groups
Look for Sponsorship opportunities, Community programs, Events where Ripple Fiber should show up
Speak about Ripple Fiber clearly and accurately
Follow brand standards and messaging
Represent the company with energy and professionalism
Share feedback from the community with the marketing team
Identifies areas of opportunity, outreach, and partnership within markets
Executes local market initiatives, strategy, and meeting opportunities
Builds weekly/monthly activation calendars with a mix of events, opportunistic educational meetups, and appearances that make sense for the brand
Works within budget to maximize dollars
Provides feedback to the Director of Marketing Activation and Brand on team and local market progress, challenges & opportunities
Submits performance summaries, measurement, and provide recaps of activation, including picture and video content to be used by social media team and internal presentations to leadership
Communicate any needs to the Director of Marketing Activation regarding print materials, assets, clothing, tools and inventory
Help and share content in your network
Plan and coordinate events
Manage a budget
Network and build relationships, ability to interact with anyone at anytime
Multitask and prioritize responsibilities
Improvise and creatively solve problems
Engage in face-to-face contact with consumers