Client Strategy Director - Activation

$140,000 - $160,000/Yr

Indie Consulting - New York, NY

Full-time - Senior

Remote - New York, NY

11-50 employees

About the position

The Client Strategy Director for Activation at Indie Consulting is a pivotal role focused on driving client growth through innovative marketing strategies. This position involves collaborating with the CEO and service teams to implement effective growth marketing tactics, manage client accounts, and lead a team of marketing experts. The director will be responsible for balancing long-term planning with short-term execution, ensuring alignment with client objectives, and continuously optimizing marketing campaigns to achieve measurable results.

Responsibilities

• Lead a portfolio of client accounts with a focus on driving measurable growth.
• Manage a team of full-time employees and contractors to implement best-in-class growth marketing strategies.
• Balance long-term planning (12 months+) with short-term activation tactics to achieve and exceed revenue goals.
• Analyze client business challenges and opportunities to recommend and execute data-driven, growth-focused marketing tactics.
• Drive the implementation of Indie’s activation strategy, ensuring alignment with client objectives and business goals.
• Lead cross-functional teams to execute campaigns, optimize workflows, and deliver results.
• Utilize creative problem-solving skills to find mutually beneficial solutions for Indie and our clients.
• Demonstrate a deep understanding of various business models and apply growth marketing principles to solve client challenges.
• Guide the Indie team in developing and executing growth marketing plans that meet client objectives.
• Continuously optimize campaign workflows and processes to enhance client outcomes.
• Rapidly acquire business acumen across multiple verticals to become a trusted expert in growth marketing.
• Develop and maintain strong engagement plans with clients and partners.
• Champion thought leadership in growth marketing tactics and activation strategies.
• Contribute to the creation and refinement of client-facing playbooks and ways of working.
• Inspire and mentor direct and indirect reports with a passion for all aspects of growth marketing.
• Identify and capitalize on new opportunities for clients, translating them into actionable strategies and profitable initiatives.
• Lead cross-functional teams in the development of project briefs, proposals, and new business opportunities.
• Upskill the team in translating business goals into actionable growth marketing strategies, critical thinking, and effective communication.
• Perform other duties as assigned by the CEO.

Requirements

• Proven experience in digital marketing and media with a strong focus on growth marketing tactics.
• Extensive experience in developing and managing client strategies, particularly with a focus on driving growth through paid, earned & owned marketing activation.
• A successful track record in creating and implementing multi-year growth plans for clients.
• Ability to introduce and evangelize innovative growth marketing tactics and activation strategies.
• Strong relationship-building skills with internal and external stakeholders, including executive teams and industry groups.
• Expertise in media, marketing, and technical subject matter with the ability to communicate complex ideas effectively.
• In-depth understanding of growth marketing strategies, including how data, media, owned platforms, measurement, and technology drive client success.
• Skilled in leveraging people, resources, and services to achieve company objectives.
• Ability to promote service offerings, nurture leads, and close deals to meet and exceed revenue targets.
• Excellent negotiation and influencing skills.
• Highly organized with strong attention to detail.
• 10+ years of experience in a strategic or client services role, preferably in a professional services, agency, or consulting environment.
• Demonstrated success in balancing business development with managing an existing client portfolio.
• Experience leading marketing projects from discovery through execution, with a focus on growth marketing tactics.
• Deep understanding of omnichannel marketing, branding, and emerging technologies that drive growth for clients.
• Strong client expectation management skills with the ability to navigate nuanced situations.
• Exceptional communication skills, with the ability to simplify complex ideas and handle challenging situations with grace and empathy.
• Familiarity with agile methodologies is a plus.
• Excellent written, presentation, and verbal communication skills.

Nice-to-haves

• Experience in media buying/planning or working with global teams is a plus.
• Familiarity with agile methodologies is a plus.

Benefits

• Health insurance
• 401k plan
• Potential commission and bonus eligibility up to $200K+ annually