About the position
EarnIn is seeking an innovative, customer-focused, and results-driven Chief Marketing Officer (CMO) to join our Executive Leadership Team (ELT). As CMO, you will play a pivotal role in shaping EarnIn's marketing vision, leading transformative growth initiatives, and scaling customer acquisition efforts in a dynamic, fast-paced, and consumer-centric environment. This high-impact role is ideal for a proven marketing leader with a track record of crafting unique product positioning, driving successful product launches, optimizing marketing channels, and fostering organic engagement. You'll be instrumental in ensuring the brand's tone and voice resonate deeply with our customers, creating a beloved and cohesive identity. Beyond execution, this position requires a strategic thinker who contributes to high-level decision-making and drives collaboration across the organization. As a key member of the ELT, you will report directly to the CEO, leading and empowering the marketing organization to deliver on EarnIn's vision and ambitious growth objectives. This role offers a unique opportunity to shape the future of our brand and customer relationships.
Responsibilities
- Strengthen EarnIn's market position by overseeing a cohesive positioning and messaging strategy that differentiates and celebrates the company's innovative products.
- Lead a comprehensive marketing roadmap that aligns with EarnIn's growth strategy and customer acquisition, engagement, and revenue growth goals.
- Lead product launch initiatives to drive adoption and retention.
- Develop and implement grassroots marketing efforts, leveraging community engagement and local partnerships to drive brand awareness and customer acquisition.
- Build upon a deep understanding of our customer and analytics to create personalized, targeted campaigns aimed at enhancing customer engagement.
- Build and mentor a high-performing marketing team, ensuring strong alignment between marketing and product teams.
- Collaborate with Executive Leadership to ensure marketing strategies are aligned with EarnIn's overall business objectives and growth targets.
Requirements
- 10+ years of progressive marketing leadership experience, preferably in B2C environments.
- Demonstrated success in crafting unique product positioning and executing impactful product launches.
- Proven experience in scaling and optimizing paid, organic, and grassroots marketing channels.
- Expertise in designing and implementing scalable product marketing processes and frameworks.
- Strong analytical skills with a deep understanding of data analytics, customer segmentation, and performance metrics.
- Demonstrated ability to collaborate with product teams to develop and implement marketing strategies.
- A hands-on leader with the ability to build, inspire, and mentor high-performing teams.
- Exceptional communication and presentation skills, with experience engaging and influencing C-suite executives.
- Strong customer empathy and a commitment to aligning marketing strategies with the company's mission and values.
Benefits
- US base salary range for this full-time position is $375,000 - $475,000 + equity + benefits.
- Hybrid position requiring a minimum of two days per week in our Mountain View, California office.
