Chief Growth Officer

C-4 Analytics•Wakefield, MA

3d•$170,000 - $200,000•Hybrid

About The Position

C-4 Analytics is seeking a Chief Growth Officer (CGO) to scale our sales organization and drive new business growth within the automotive marketing industry. This executive will be responsible for scaling a high-performing sales team, optimizing pipeline management, and accelerating revenue through new dealership acquisition. The CGO will serve as the leader developing sales strategy, driving execution, and consistently delivering against revenue targets.

Requirements

Bachelor’s degree in Business, Marketing, or a related field
10+ years of progressive sales leadership experience, preferably within automotive or digital marketing industries
Deep knowledge of the automotive industry, particularly Tier 2 and Tier 3 dealership landscape
Proven track record of driving new business growth and expanding dealership client portfolios
Strong understanding of dealership operations and digital marketing solutions
Demonstrated success in building, scaling, and leading high-performing sales teams
Strong ability to drive accountability, performance management, and quota attainment
Expertise in building and managing data-driven sales processes and forecasting models
Proven ability to analyze pipeline metrics, identify trends, and optimize conversion rates
Deep experience with CRM platforms (e.g., Salesforce, HubSpot)
Familiarity with sales enablement and automation tools
AI-Forward approach to efficiency and effectiveness
Exceptional leadership, coaching, and team development skills
Strong communication and negotiation abilities, particularly with dealership decision-makers

Responsibilities

Develop and execute a comprehensive sales strategy focused on new business acquisition within the automotive dealership market.
Translate company growth goals into clear, actionable sales plans.
Drive revenue growth by leveraging a deep understanding of key performance indicators (KPIs) across all revenue-generating functions, including analyzing sales velocity, Customer Lifetime Value (LTV), and Cost of Customer Acquisition (CAC) to inform strategic decisions.
Design, implement, and continuously optimize a predictable and scalable sales pipeline.
Maintain high data integrity within CRM systems to ensure accurate forecasting and visibility into pipeline health and deal progression.
Establish clear performance metrics (calls, meetings, demos, conversions) and oversee sales team adherence to activities that drive success in reaching revenue targets.
Use data to coach performance and drive continuous improvement.
Lead thorough pipeline and deal review sessions.
Identify risks, remove obstacles, and implement strategies to accelerate deal velocity and improve close rates.
Recruit, develop, and mentor top sales talent.
Foster a culture of accountability, performance, and continuous growth across the sales organization.
Actively participate in high-value deal strategy, negotiations, and relationship management with key dealership groups and partners.
Partner closely with executive leadership, marketing, product & engineering, and client services teams to ensure alignment on messaging, lead quality, and prospect needs—while maintaining clear ownership of sales outcomes.
Serve as a key external representative of C-4 Analytics.
Deliver compelling presentations to prospective clients and industry stakeholders, both virtually and in person.