Category Sales Manager - Optical

Meta - Trenton, NJ

Full-time - Mid Level

Trenton, NJ

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About the position

The Category Sales Manager - Optical at Meta is responsible for leading the distribution strategy and sales performance growth for the Optical and Health product categories. This role involves defining and aligning the sales distribution strategy, creating go-to-channel plans, and managing sales performance to ensure successful product launches and growth within sales channels. The successful candidate will collaborate cross-functionally to develop capabilities and channels for distributing wearable optical products, while also analyzing market trends and customer insights to drive sales conversion and achieve revenue goals.

Responsibilities

• Define and drive alignment on the sales distribution strategy by analyzing existing portfolio performance, monitoring competitive activity, analyzing market trends and identifying opportunities for differentiation for the upcoming prescription & health products.
• Create go-to-channel (GTC) strategy to drive product sales via conducting path to purchase analysis by understanding customer behavior, identifying key touchpoints, and optimizing the customer journey for prescription & health products.
• Ensure launch moment readiness by preparing sales teams, developing and executing launch plans, and ensuring all necessary resources & capabilities are in place.
• Align and define Lifetime Goals specifically for the health & prescription related product and its supporting budget to drive towards its goals.
• Establish and Manage long lead partner sell-in for the Optical & Health channels by building relationships, creating joint business plans, and ensuring effective communication and collaboration.
• Develop and execute customer feedback management and prioritization strategies to ensure customer needs are met and feedback is incorporated into product development.
• Partner with the In Market Wearable sales category manager to align on goals to the sales annual plan by working closely with cross-functional teams, developing and executing go-to-channel strategies, and ensuring effective communication and collaboration.
• Partner with internal and external partners to optimize the prescription smart glasses customer experience and drive product adoption.
• Manage prescription data & analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels.
• Serve as the subject matter expert on prescription wearer and channel needs and mindsets.

Requirements

• Bachelor's degree in Business, Marketing, or related field.
• 5+ years of experience in the prescription optical industry, analytics, consumer insights, and product commercialization in B2C contexts.