Category eCommerce Acceleration Manager Job Details | Nestle Operational Services Worldwide SA

Nestle International - North York, CA

Full-time - Mid Level

Hybrid - North York, CA

Merchant Wholesalers, Nondurable Goods

About the position

As Category eCommerce Acceleration Manager, you will be developing category-level eCommerce strategy and programs and steering the short- and long-term eCommerce priorities to drive overall eCommerce demand and conversion across customers and emerging eCommerce channels, in collaboration with the sales and brand marketing teams. You will collaborate with business category teams to ensure robust eCommerce strategies and plans are embedded in Integrated Commercial Planning, identifying, and recommending eCommerce priorities in context of total OMNI landscape, setting critical KPI's for success. You will establish critical eCommerce 'must wins' across key retailers and eCommerce routes to consumer for an assigned category. Additionally, you will develop an investment strategy for a category, weighing both financial and strategic objectives to ensure competitiveness and to gain market share across retailer platforms. You will work across sales teams (category and customer) to ensure Dynamic Forecast (Revenue and Investments) for online platforms are aligned across customers and tracked in accordance with the Monthly Business Planning process. You will lead eContent and OMNI Promotional Campaign Strategies, build strategy for category on eSearch and Retail Digital Media, and build Insight-Based Promotional Campaigns and Tool Kits for National & Customer Specific activation. You will champion holistic plans across an entire path to purchase for key brands within the division and activate at priority customers, ensuring alignment in media planning and purchasing exists through clear communication with Brand, Media, and Customer Teams. You will also lead Shopper budgeting process and strategy for key Division's key brands and customers, build and execute eCommerce learning and education plans across the customer facing organization, and ensure adherence to all Company principles and policies.

Responsibilities

• Collaborate with business category teams to ensure robust eCommerce strategies and plans are embedded in Integrated Commercial Planning.
• Establish critical eCommerce 'must wins' across key retailers and eCommerce routes to consumer for an assigned category.
• Develop an investment strategy for a category, weighing both financial and strategic objectives.
• Work across sales teams to ensure Dynamic Forecast for online platforms are aligned across customers.
• Lead eContent and OMNI Promotional Campaign Strategies.
• Build strategy for category on eSearch and Retail Digital Media.
• Build Insight-Based Promotional Campaigns and Tool Kits for National & Customer Specific activation.
• Champion holistic plans across an entire path to purchase for key brands.
• Ensure alignment in media planning and purchasing exists through clear communication with Brand, Media, and Customer Teams.
• Lead Shopper budgeting process and strategy for key Division's key brands and customers.
• Build and execute eCommerce learning and education plans across the customer facing organization.
• Ensure adherence to all Company principles and policies.

Requirements

• 4+ years of experience in Sales or Marketing, with a focus on leading marketing channels and shopper communication initiatives.
• Completion of a University Degree in Marketing/Communications or Business Administration, with an emphasis on Digital Marketing and/or eCommerce preferred.
• Experience working with Amazon as a customer or marketing platform is an asset.
• Experience in shopper and consumer insight-driven marketing and promotions.
• Experience in developing merchandising and shopper marketing strategies that align with corporate priorities and brand guidelines.
• Knowledge of Profitero/Edge by Ascential platforms, customer self-service portals an asset.

Benefits

• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment.
• Company matched pension plan.
• Four weeks of Vacation and five personal days (Personal Paid Holidays).
• Flexible and hybrid work arrangements.
• Excellent training and development programs as well as opportunities to grow within the company.
• Access to Educational Assistance & Tuition Reimbursement.
• Bonus eligibility.
• Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures.
• Fertility Services and Surrogacy Medical Coverage.
• Adoption benefits to remove some of the financial barriers associated with adoption.
• Up to 50% off - Nespresso Coffee Machine, Capsules and accessories.
• Access to the Discount Company store with Nestlé, Nespresso, and Purina products.