Business Development - Director of Marketing and Business Development

Connections Wellness Group - Plano, TX

Full-time - Senior

Plano, TX

Educational Services

About the position

The Director of Marketing & Business Development is a leadership role focused on driving business growth initiatives within the healthcare sector. This position involves overseeing a team of business development professionals, implementing strategic plans to enhance market presence, and fostering community engagement to drive revenue growth. The ideal candidate will possess a strong background in marketing and business development, particularly in healthcare, and will be responsible for cultivating relationships with key stakeholders in the Dallas/Fort Worth metroplex.

Responsibilities

• Supervise and mentor a team of business development professionals, providing guidance and performance management.
• Expand and implement comprehensive business development strategies to increase revenue.
• Lead community engagement efforts to cultivate relationships with local organizations and healthcare providers.
• Plan and oversee community events and outreach programs to promote services and build brand awareness.
• Coordinate marketing efforts, including digital marketing campaigns and social media strategies.
• Monitor and analyze new patient flow trends and market insights to identify growth opportunities.
• Collaborate with clinical and operational teams to align business development efforts with organizational strategy.
• Manage the business development and marketing budget to maximize return on investment.

Requirements

• Bachelor's degree in Business Administration, Marketing, Healthcare Administration, or a related field.
• 7+ years of experience in business development, marketing, or sales within the healthcare industry.
• Proven experience in team leadership and project management.
• Strong understanding of digital marketing strategies, including SEO, PPC, and social media marketing.
• Exceptional communication, negotiation, and interpersonal skills.
• Strong analytical skills and proficiency in data analysis and reporting tools.

Nice-to-haves

• Experience in community engagement and relationship building within the healthcare sector.
• Familiarity with healthcare regulations and compliance issues.

Benefits

• Competitive salary range of $111K - $140K per year.
• Opportunities for professional development and growth.
• Supportive work environment with a focus on team collaboration.