Business Analyst

PMA Canada • Oakville, ON

20d

About The Position

Join a dynamic, data-driven team as a Business Analyst specializing in spirits wine and beer sales analytics. This role combines advanced business intelligence skills with deep industry expertise to support some of the largest and most innovative beverage alcohol portfolios in Canada. Drive the end-to-end reporting and analytics process for spirits, wine and beer portfolio. Harness advanced analytical methods and large datasets—especially from Provincial Liquor Boards— to deliver real-time insights that inform sales strategies, maximize growth opportunities, and optimize brand performance. Partner with cross-functional teams to translate data into actionable recommendations, ensuring all programs are executed against defined KPIs and business objectives.

Requirements

• Live and demonstrate the company values.
• Build and grow relationships with internal stakeholders, including marketing, sales, commercial planning, supply chain and finance.
• Analyze and synthesize market, sales, and operational metrics for spirits, wine and beer. Extract key business drivers and deliver data-driven recommendations using large, complex datasets from Provincial Liquor Boards, translating findings into strategic business opportunities.
• Demonstrate and exhibit high levels of professionalism with internal and external partners.
• Degree in Business Management, Administration, or finance is preferred.
• 4 years of business experience in CPG / beverage alcohol / finance is preferred.
• Proven analytical skills, experience working with and manipulating data.
• Experience utilizing analytics and reporting tools / databases; taking raw data and creating business presentations.
• Proficient or expert level of experience in Tableau, Excel, and other MS Office products
• Excellent negotiation and influencing Skills.
• Takes initiative, self starter.
• Strong interpersonal skills
• Excellent communication skills: verbal, listening and written.
• Strong organizational and multi-tasking capabilities
• Seek out new ideas, exhibit initiative and be proactive.

Responsibilities

• Lead the design and delivery of advanced analytics, dashboards, and reporting for the spirits, wine, and beer portfolio, utilizing provincial liquor board data to anticipate market trends and proactively address business needs.
• Work closely with provincial sales leadership and liquor board contacts to assess the success of retail and on-premises initiatives. Deliver clear, actionable recommendations to enhance execution and drive incremental sales in spirits, wine and beer.
• Collaborate with internal partners, including finance, commercial planning, net revenue management, and customer marketing, to deliver weekly, monthly, and ad hoc reporting as needed to further the needs of the business and promote continuous improvement.
• Support and collaborate with Sales and Marketing for their business review needs by gathering data and insights that will add value to their business needs and validate their assumptions or keys to success.
• Other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level