Brand Marketing Associate - Womens

Brobston Group - New York, NY

Full-time

New York, NY

About the position

The Brand Marketing Associate will support the Womenswear Global Brand Marketing team, focusing on Polo Women's and assisting with Lauren Ralph Lauren & Collection brands. The role is crucial for developing and executing global marketing campaigns aimed at elevating the Ralph Lauren brand and driving sales in womenswear categories.

Responsibilities

• Research and analyze market trends, consumer insights, and competitor activity for womenswear segments.
• Assist in developing marketing strategies and tactics that align with brand objectives and target audience preferences.
• Provide support in the creation of marketing plans, including timelines, budgets, and resource allocation.
• Contribute to the development of creative concepts for marketing campaigns that are on-brand, impactful, and relevant to the target audiences.
• Assist in managing the creative briefing process, ensuring clear communication and efficient workflow.
• Collaborate with cross-functional teams to ensure alignment and effective execution of campaigns.
• Provide detailed support in briefing agencies on campaign objectives, target audience, and key messaging.
• Oversee the creation and execution of shot lists, ensuring alignment with creative concepts and campaign goals.
• Partner closely with cross-functional teams to plan and support effective execution of campaigns.
• Assist in project management, tracking key milestones, and ensuring timely delivery of marketing deliverables.
• Provide administrative support for marketing campaigns, including budget tracking, invoicing, and reporting.
• Coordinate with regional teams to ensure consistent implementation of marketing initiatives.
• Create and maintain operational documents, such as launch plans, run-of-show, and messaging hierarchy documents.
• Update global marketing calendars to ensure accuracy and alignment.
• Deliver comprehensive campaign recaps, including key results, learnings, and recommendations.
• Coordinate with cross-functional teams to ensure effective communication and collaboration.
• Track and analyze campaign performance metrics to measure effectiveness and identify areas for improvement.
• Prepare reports and presentations summarizing key findings and recommendations.
• Assist in the development of post-campaign analysis and learnings.

Requirements

• Experience in marketing, communications, or a related field.
• Preferred: Professional experience in fashion, digital marketing, or agency work.
• Strong understanding of marketing principles and strategies.
• Excellent written and verbal communication skills, including the ability to produce content for senior presentations.
• Proficiency in Microsoft Office Suite and Mac applications.
• Experience with digital marketing tools and platforms, in-depth understanding of new media and the digital landscape.
• Strong team player, self-starter, collaborative, diplomatic, and solution-oriented.
• Ability to think proactively, prioritize multiple projects, and meet deadlines.
• Strong follow-through with attention to detail.
• Genuine understanding of the Ralph Lauren brand.
• Demonstrate a keen interest in and understanding of the women's fashion market and competitive landscape.
• Ability to work independently and as part of a team.
• Strong organizational skills.
• Diplomatic and solution-oriented with the ability to navigate a matrixed and multi-stakeholder organization.