Brand Manager

Cariloha • Sandy, UT

9h • Hybrid

About The Position

Cariloha is an omni-channel brand focused on soft and sustainable bedding, bath, and apparel made from better-for-the-planet bamboo viscose. Driven by a comfort and eco-conscious lifestyle, Cariloha joins the style of the Caribbean with the spirit of Aloha to provide the best in sustainable luxury. By turning self-replenishing bamboo fields into ultra-soft fabrics, Cariloha offers an exclusive collection of bedding, apparel, and bath goods, made from this soft, cool, clean and green resource. Inspired by the essence and energy of the islands, Cariloha blends style and self-expression into every piece of clothing and bedding it makes. Special care is taken to drape customers in soft, comfortable, naturally breathable fabrics that let them sleep, live and feel every day like they do on vacation. Thanks to an ever-growing, rich supply of bamboo, Cariloha has a growing fleet of 70+ stores in 16 countries offering its proprietary bamboo apparel, bedding and bath goods and enjoying the quality, soft touch, and green ‘footprint’ of this renewable resource.

Cariloha is proud to be a Certified B Corporation, which is a third-party verification showing our commitment to the highest standards of verified performance, accountability, and transparency on factors from sustainable impact on the planet to employee benefits and charitable giving. We are looking for team members who espouse these same values.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5–8 years of brand management, product marketing, or consumer marketing experience.
• Experience managing integrated marketing campaigns.
• Experience managing P&L
• Strategic Thinking: Ability to connect consumer insights to business opportunities. Strong understanding of brand building and positioning.
• Analytical Mindset: Comfortable interpreting business and marketing data. Experience using data to inform decision-making.
• Project Management: Strong organizational skills with ability to manage multiple priorities. Excellent attention to detail and execution.
• Communication & Collaboration: Strong written and verbal communication skills. Ability to influence cross-functional stakeholders.
• Consumer Obsession: Passion for understanding customer needs and behaviors. Ability to identify trends and translate them into growth opportunities.

Nice To Haves

• MBA preferred but not required.
• Experience with DTC, retail, wholesale, or omnichannel consumer brands preferred.
• Experience in premium consumer goods, home, lifestyle, apparel, or wellness categories is a plus.
• Global experience is a plus.

Responsibilities

• Develop and execute annual brand plans aligned with company growth objectives.
• Help define brand positioning, messaging, and consumer value propositions.
• Identify opportunities to strengthen brand equity and increase consumer consideration.
• Conduct competitive analysis, category reviews, and consumer trend research.
• Monitor market dynamics and recommend strategic initiatives to drive growth.
• Drive revenue and net income growth profitability.
• Lead development and execution of seasonal campaigns, product launches, and promotional initiatives.
• Create integrated marketing plans across: Paid Media, Organic Social, Influencer Marketing, PR, Email, Retail, Wholesale, eCommerce.
• Manage campaign calendars and ensure alignment across departments.
• Partner with Performance Marketing to maximize awareness, engagement, and conversion.
• Partner with Product Development and Merchandising teams on product roadmap planning.
• Lead go-to-market strategies for new product launches and category expansions.
• Develop launch briefs, messaging frameworks, and marketing plans.
• Monitor product performance and recommend opportunities for optimization.
• Analyze consumer behavior, brand health metrics, and campaign performance.
• Monitor: Sales trends, Customer feedback, Reviews, Market research, Competitive activity.
• Translate data into actionable recommendations.
• Support forecasting and annual planning processes.
• Develop clear creative briefs and strategic direction for internal and external creative teams.
• Ensure all creative assets maintain brand consistency and premium positioning.
• Review marketing materials across all channels for alignment with brand guidelines.
• Partner with content, social, and creative teams to develop compelling storytelling.
• Support retail and wholesale channel marketing initiatives.
• Collaborate on: In-store merchandising, Point-of-sale materials, Event activations, Partner marketing programs.
• Ensure channel-specific marketing efforts align with overall brand strategy.
• Manage assigned brand marketing budgets.
• Track spending and campaign ROI.
• Recommend investment allocation based on performance and strategic priorities.
• Partner with Finance and Performance Marketing teams on forecasting and planning.
• Serve as a key liaison between: Creative, Performance Marketing, Product Development, Merchandising, Retail Operations, Wholesale Sales, eCommerce.
• Drive alignment and accountability across cross-functional initiatives.
• Mentor and support Assistant Brand Managers and junior team members as appropriate.

Benefits

• Competitive salary
• Medical, dental, vision, and life insurance
• 401(k) with company match
• Paid time off (PTO)
• Flexible work schedule and telecommuting opportunities
• Gym membership options
• Employee recognition programs, including monetary rewards and annual “Live Your Dream” awards
• Generous employee product discounts and annual product giveaways
• Company events, catered meals, and a fully stocked kitchen
• Annual one-on-one financial consulting

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level