About the position
As a Brand & Content Strategy Manager, you'll join Favor's Brand team which is responsible for one of Texas' fastest growing brands. This role will be the expert on our audiences, the platforms they live in, and customer insights, and use this knowledge to inform brand strategy and content that drives the business forward and has an impact in culture. The Manager will partner closely with the Creative, CRM, Growth Marketing, Product Marketing, Partnerships, Content/Merchandising and Organic Social teams to develop a variety of ideas across spaces like digital content, partnerships, and influencers to amplify our brand strategy consistently across channels. The ideal candidate has proven skills in writing creative campaign briefs, creating content programs (from strategy, development and execution to measurement and optimization) and developing content and channel strategies that maximize our brand storytelling and enhance our creative output to improve Brand awareness, acquisition and retention for Customers and Runners.
Responsibilities
- Distill customer insights, business objectives, cultural trends, and success criteria to develop creatively inspiring campaign briefs and ideas to support the Brand's go-to-market strategies.
- Create content and channel strategies that allow for a fluid brand that is consistently growing and evolving with our consumers, media, and changing competitive landscape.
- Craft and own positioning statements, creative team briefs, and marketing and differentiation strategies for our three audiences (Consumer, Runner & Merchant).
- Partner with the Creative, Lifecycle Marketing, Growth Marketing, Product Marketing, Partnerships, Content/Merchandising and Organic Social/Blog teams to ensure our brand strategy is consistent in the content we produce.
- Set and maintain our brand vision, pillars and differentiation strategy and ensure that is coming to life in the content we're producing.
- Partner with Integrated Marketing to develop quarterly integrated messaging strategy and distill our strategic and content priorities into themes and briefs for the marketing team.
- Work closely with our research team and conduct competitive research, perform content audits, and analyze market trends to identify new opportunities, mediums, and challenges to engage target audiences and further awareness.
- Measure impact and return of effort by working with channels and reporting on brand mentions, engagement, and organic traffic as well as our retention and acquisition efforts.
Requirements
- Bachelor's degree in marketing, advertising, communication, or related field.
- 5+ years of brand strategy and content strategy experience.
- Experience ideating and building creative and brand briefs for internal teams and external partners.
- Experience managing brand content, positioning, and content strategy for a consumer brand.
- Knowledge of organic and paid social media analytics and how to use them to drive results.
- Knowledge of social media platforms, native tools, and best practices for TikTok, Instagram, Facebook, X, and YouTube.
- Excellent project management skills and the ability to collaborate with a multidisciplinary team.
Benefits
- Premium health, vision, dental, and life insurance.
- 401(k) options.
- Favor delivery fee credit.
- H-E-B discounts.
- Unlimited PTO for salaried employees.
- Ample vacation time for all team members.
- Personal growth and education through Intern(al)ships and Learning Labs.
- Community through Employee Resource Groups (ERGs), company-wide events, happy hours, and regular connection opportunities.
