Branch Marketing Strategy Director

JPMorgan Chase - Columbus, OH

Full-time - Senior

Columbus, OH

Credit Intermediation and Related Activities

About the position

The Branch Marketing Strategy Director will lead the affluent branch experience and the Chase Style apparel program, which are critical components of the branch transformational strategy at JPMorgan. This role involves strategy development, program oversight, and delivering exceptional customer experiences across JPMorgan Financial Centers and Chase branches. The director will also present strategies and performance metrics to C-Suite executives, necessitating strong communication and presentation skills.

Responsibilities

• Evolve and optimize merchandising strategy for JPMorgan Financial Centers and Chase affluent branches.
• Lead collaboratively with campaign management, branch leadership, brand team, and line of business partners to refine strategy and deliver quarterly merchandising strategy briefs.
• Build measurement programs with the Campaign Management team to track performance and optimize merchandising; partner with analytics and research teams for reporting.
• Develop and promote the affluent customer experience in both JPMorgan Financial Centers and Chase branches, leveraging industry best practices.
• Cultivate trust and partnership with senior leaders across a cross-functional team, focusing on excellence in strategy and execution.
• Stay updated on trends and best practices to inform planning.
• Prepare and present strategy and program performance to senior leadership.
• Deliver a contemporary apparel program for 54k field partners through the Chase Style program, focusing on design and customer experience.
• Oversee critical milestone activities such as collection planning, catalog development, marketing, and employee feedback.
• Evolve the quality of the program and overall employee satisfaction using data and customer insights.

Requirements

• 4-year degree in Marketing, Fashion, Hospitality, or Business Management.
• 10+ years of marketing experience, preferably in luxury brand, hospitality, retailing, or apparel.
• Strong partnership development and collaboration skills; recognized as a team player.
• Experienced leader with a track record of inspiring high-performing teams.
• Proven ability to take initiative, influence others, and achieve results.
• Skilled in working within a highly matrixed organization.
• Strong analytical, problem-solving, and planning skills.
• Ability to manage multiple initiatives simultaneously within tight deadlines.
• Excellent written and verbal presentation skills, especially for C-suite audiences.
• Highly proficient in Microsoft Excel and PowerPoint.

Nice-to-haves

• Master's degree in Marketing, Fashion, Hospitality, or Business Management.
• Highly curious and experienced in developing and executing test and learn plans.
• Experience in delivering end-to-end customer experience to ensure excellence throughout.
• Effective management of details and financials.
• Proactive risk mitigation and issue management.

Benefits

• Comprehensive health care coverage.
• On-site health and wellness centers.
• Retirement savings plan.
• Backup childcare.
• Tuition reimbursement.
• Mental health support.
• Financial coaching.