B2G Group Marketing Manager

Government Business Results - Reston, VA

Full-time - Mid Level

Reston, VA

Support Activities for Transportation

About the position

The Group Marketing Manager at Government Business Results (GBR) is responsible for leading a team of B2G Marketing Managers to develop and execute marketing strategies that drive demand generation in the public sector. This role combines leadership with hands-on marketing execution, requiring a deep understanding of technology sales and the ability to mentor a team while managing client relationships and campaign performance.

Responsibilities

• Supervise and mentor a team of experienced B2G Marketing Managers, ensuring they meet their KPIs and develop professionally.
• Track market and channel trends to adjust marketing strategies accordingly, particularly in public sector or regulated industries.
• Develop content and messaging to connect with the target audience and provide input for new sales and marketing materials.
• Implement and manage marketing campaigns tailored to meet specific sales and marketing objectives, focusing on metrics-driven demand-generation programs.
• Analyze and report progress against campaign goals and the ROI of activities.
• Plan, manage, and execute marketing events.
• Serve as the marketing point-of-contact on cross-functional teams for various projects and initiatives.
• Represent, communicate, and champion GBR brand and marketing guidelines.
• Track and record work time accurately and timely.
• Attend onsite visits with clients and in-person staff meetings.

Requirements

• Bachelor's degree (or equivalent work experience) in a related field plus 5-10 years of professional experience in marketing technology or B2B marketing.
• Prior experience supervising and mentoring a team of marketing professionals.
• Marketing experience in Field, Channel, or Campaign Development areas.
• Public sector experience is highly recommended, or experience in effective audience targeting in Healthcare or Education.

Nice-to-haves

• Experience with modern technology and its applications in the public sector.
• Strong communication skills, including writing, verbal, and listening.

Benefits

• Work in a great, virtual team environment
• Work with a fun group of people who thrive on making great things happen for clients
• Get hands-on experience with cool technology and learn applications in the Public Sector
• Paid Time Off
• Group Healthcare insurance with platinum and gold options
• 401(k) Plan with employer contribution
• Annual bonuses